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48       <strong>Placement within your apps</strong> &mdash; Well-placed ads make
59       <strong>Ad formats</strong> &mdash; Every app offers a different type of
70       <strong>Maximizing your performance</strong> &mdash; Make sure you?re
86       <strong>Exercising control options</strong> &mdash; A variety of ads may
98       <strong>Cross promoting your other apps</strong> &mdash; Ads can do more