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2 page.metaDescription=Customize Analytics to meet your business needs and get meaningful data on your app's performance.
9 such as how much time users spend in your app and where they are in the world
10 — will give you insights that let you improve your app experience.
11 While this data gives you an idea of how users are interacting with your app,
12 you will also want to measure the performance of your business more directly.
13 For example, you might want to know how many times your users sign up for
14 your newsletter or how much revenue your app is generating. To get the most
15 out of your Analytics reporting you first need to define your business goals
23 <strong>Metrics</strong> and <strong>Dimensions</strong> at your fingertips
45 dimensions you can break down your analysis by:
61 While Google Play provides reporting about purchases happening in your app,
64 led to the most in-app purchases. Google Analytics allows you to segment your
65 audience to understand who your best customers are and what the levers are
73 When you're selling real products within your app, if you don?t have robust
75 your users and you may draw the wrong conclusions about why some products are
86 <li>Upload rich product metadata to slice and dice your data</li>
87 <li>Create rich user segments to delve deeper into your users? shopping
99 your app performance, but those data points may not provide the full picture
100 you expect for your business. You may want to track other important goals
101 like signups for a newsletter or achievements unlocked in your game. With
102 Google Analytics you can focus on what matters the most for your business by
103 setting specific actions in your app as goals. You can even understand how
105 sources in order to have a comprehensive view of your marketing efforts.
115 have specific parts of your app or experience that are unique to your
117 ways to send custom data that you define and incorporate into your app. That
119 with your app.
127 to your business. They are often used to capture a specific moment in time;
129 configure your code to send data to Google Analytics every time a user
131 so you can group your events based on the analysis you intend to do.
142 your business. Good for capturing a state of something in your app, custom
149 breakdown of orientation as users play your game. Custom dimensions can be
151 your app.
157 A specific custom dimension that may be of interest to your business is the
159 send Google Analytics an identifier for a given user if you use one in your
161 behavior across platforms. Note that your custom identifier must be an identifier
171 to your latest version? Is your new marketing campaign having the effect you