Lines Matching full:your
1 page.title=Understand the Value of Your Users
2 page.metaDescription=Understand what makes users come back to your app and improve retention.
10 exactly alike. You can explore what makes your different groups of users
11 unique and, in turn, how these groups respond to your app content, features,
12 and monetization strategies. The more you understand about what your users
13 respond to, the better you can tailor your apps to meet their needs.
22 the power to value your users in the way that makes the most sense to you.
26 By using Google Analytics goals, you can define specific actions in your app
27 that mean the most to your business: perhaps it?s important that your users
28 reach a specific screen in your app or that they spend a designated time
29 playing your game. Perhaps you define a goal based on whether or not a user
37 given behaviors, you can really dig into the data to understand your most
42 Google Analytics also lets you view Revenue per User for transactions in your
44 find your most valuable users.
48 <h2 id="audiencereporting">Know your users with Audience Reporting and Demographic
53 wealth of data about your users? characteristics: what app versions they?re
65 information about your users gathered using Google Analytics? extensive reach
67 characteristics most common among your users, or take a look at the Interest
68 reports to see what interest categories entice your users.
75 <h2 id="change">All Things Change with Time, and So Do Your Users</h2>
78 Getting users to install and open your app the first time is a big accomplishment;
99 Analyzing retention is a great way to ensure users stick with your app and come back day after
102 definition of what a user?s value means to you based on your business objectives.
108 the goal of your app is to get users to purchase virtual or material goods, you?ll want to use
110 your app over time.
114 Lifetime Value is a key metric to use to measure the effectiveness of your acquisition
115 campaigns. If your cost to acquire a new user is higher than the average value over time,
116 you might want to optimize your campaigns to meet the lifetime revenue they generate. Lifetime
118 discovering many other useful insights, such as number of times they open your app, total
122 <h2 id="cohort">Segment Your Data</h2>
127 understand why purchase patterns changed you need to segment your data.
131 Segmentation allows you to isolate and analyze subsets of your data, based on
132 specific attributes. For example, you might segment your data by marketing
138 Drilling down to look at segments of your data helps you understand what
139 caused a change to your aggregated data. All reports in Google Analytics
140 provide for segmentation of your traffic. For example, each row in your
152 your own data:
156 <li>Date and time, to compare how users who visit your site on certain
173 traffic. If you need to dig deeper into your data, you can build a custom
176 your business. The combinations of criteria are so extensive, hundreds of
206 Segmentation is a powerful way to slice and dice your data in order to unlock
207 insights about users and their behavior. Use this information to improve your
208 app and find more people that resemble your high-value users.
211 <h2 id="cohort">Understand What Makes Your Users Tick with Further Analysis</h2>
215 on the types of users using your app — are your buyers concentrated in
217 stuck and abandoning your game? Are there certain behaviors that lead to more
218 conversions? What crashes are having the most impact on your revenue?
