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1 page.title=Understand Where Your Users Come From
21 Whether you pay to acquire users or not, you want to focus your acquisition
35 purchase of your in-app products, with convenient predefined reporting
36 criteria. With the improved understanding of where your most valuable users
37 come from, you can better focus your efforts.
43 class="external-link">measure your app?s user acquisition channels.</a>
51 group of users who?ve visited your app?s store listing during a selected
52 date range. For example, if you update your app?s icon on the Play Store,
54 You can do this by selecting cohorts before and after your app update, and
55 measure how your change impacted conversion rates.
59 <strong>Examine acquisition channels:</strong> For your defined cohort, you
68 visitors</strong> (users who visited your app?s store listing) and
76 buyers</strong>. This helps you understand how quickly your in-app products
82 <strong>Tip:</strong> If you?re directing your users to your mobile app from
83 your website, you can track conversions by adding a UTM campaign source and a
