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      1 page.title=Increase Usage with Search
      2 page.metaDescription=Use search to bring your existing users back into your app.
      3 page.image=images/cards/google-search_2x.png
      4 page.tags="engagement", "app indexing", "search", "deep linking"
      5 @jd:body
      6 
      7 <p>
      8   Users who have your app installed might overlook it as a way to get the answers
      9   they need. With App Indexing, deep links to your Android app appear in Google Search
     10   results so users can get to your native mobile experience quickly, landing exactly
     11   on the right content within the app.
     12 </p>
     13 
     14 <p>
     15   Google Search for developers can also help you re-engage your users in other ways
     16   &mdash; by letting them interact with your app from a voice action, get deep into
     17   your app from a search suggestion, or go back to your email reminders in Google Now. </p>
     18 
     19 
     20 <p>Get started by <a href="https://developers.google.com/app-indexing/">indexing your
     21 app</a> and then take advantage of <a
     22 href="https://developers.google.com/voice-actions/">Voice actions</a>, the
     23 <a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App
     24 Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google
     25 Now cards</a>.</p>
     26 
     27 
     28 <h2 id="help_users_find_your_information">App Indexing</h2>
     29 
     30 <p>Re-engage with your users with deep-links displayed in search results, links
     31 that take users directly to content within your app.</p>
     32 
     33 
     34 <div style="margin:1em">
     35 <img src="{@docRoot}images/distribute/app-indexing-deep-links.png">
     36 </div>
     37 <h2 id="empower_users_in_your_app">Voice actions</h2>
     38 
     39 <p>Brings your users into your app with voice actions such as Ok
     40 Google, play a song or Ok Google, search for
     41 hotels in Maui on TripAdvisor.</p>
     42 
     43 <div style="margin-top:1em">
     44 <img src="{@docRoot}images/distribute/voice-actions-engagement.png">
     45 </div>
     46 
     47 
     48 <h2 id="assist_your_users">Google Now</h2>
     49 
     50 <p>If youre building travel, entertainment, or restaurant apps, Google Now cards
     51 can re-engage your users via structured data markup delivered in email notifications.</p>
     52 
     53 <div style="margin-top:1em">
     54 <img src="{@docRoot}images/distribute/google-now-engagement.png">
     55 </div>
     56 
     57 <h2 id="tips">Tips</h2>
     58 
     59 <ul>
     60   <li>For users who have viewed pages in your app, and later searches for similar content,
     61   you can use the App Indexing API to have deep links appear in search suggestions.</li>
     62   <li>App Indexing is flexibleyou can direct search users to your app or website on a
     63   page by page basis. Moving from search results to apps is seamless, without any pop-ups
     64   or extra taps to slow users down.</li>
     65 </ul>
     66 
     67 <h2 style="clear:both" id="related-resources">Related Resources</h2>
     68 
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     74 
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     76