1 page.title=Brand Guidelines 2 @jd:body 3 <div id="butterbar-wrapper" > 4 <div id="butterbar" > 5 <div id="butterbar-message"> 6 <a target="_blank" href="https://docs.google.com/a/google.com/forms/d/1EHLPGqhbxj2HungHRRN4_0K9TGpc-Izy-u46vBDgS8Q/viewform"> 7 Take the Android Developer Survey</a> 8 </div> 9 </div> 10 </div> 11 12 13 <p>We encourage you to use the Android and Google Play brands with your Android app 14 promotional materials. You can use the icons and other assets on this page 15 provided that you follow the guidelines described below.</p> 16 17 <h2 id="brand-android">Android</h2> 18 19 <p>The following are guidelines for the Android brand 20 and related assets.</p> 21 22 23 <h4 style="clear:right">Android in text</h4> 24 25 <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px"> 26 <img alt="" src="{@docRoot}images/brand/mediaplayer.png"> 27 </div> 28 <ul> 29 <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> 30 <li>Android should always be capitalized and is never plural or possessive.</li> 31 <li>"Android" by itself cannot be used in the name of an application name or accessory product. 32 Instead use "for Android." 33 <ul> 34 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> 35 <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> 36 </ul> 37 <p>If used with your logo, "for Android" needs to be smaller in size than your logo. 38 First instance of this use should be followed by a TM symbol, "for Android™".</p> 39 </li> 40 <li>Android may be used as a descriptor, as long as it is followed by a proper generic term. 41 <ul> 42 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> 43 <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> 44 </ul> 45 </li> 46 </ul> 47 48 <p>Any use of the Android name needs to include this 49 attribution in your communication:</p> 50 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 51 52 53 <h4>Android robot</h4> 54 55 <div style="float:right;width:200px;margin-left:30px"> 56 <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png" 57 style="margin-left:50px"> 58 <p style="text-align:center"> 59 <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> | 60 <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br> 61 <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> 62 </div> 63 64 <p>The Android robot can be used, reproduced, and modified freely in marketing 65 communications. The color value for print is PMS 376C and the online hex 66 color is <span style="color:#A4C639">#A4C639</span>.</p> 67 68 <p>When using the Android Robot or any modification of it, proper attribution is 69 required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative 70 Commons Attribution</a> license:</p> 71 72 <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and 73 used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote> 74 75 <p>You may not file trademark applications incorporating the Android robot logo or 76 derivatives thereof. We want to ensure that the Android robot remains available 77 for all to use.</p> 78 79 80 <h4 style="clear:right">Android logo</h4> 81 82 <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> 83 <img alt="" src="{@docRoot}images/brand/android_logo_no.png"> 84 </div> 85 86 <p>The Android logo may not be used. Nor can this be used with the Android robot.</p> 87 <p>The custom typeface may not be used.</p> 88 89 90 91 92 <h2 id="brand-google_play">Google Play</h2> 93 94 95 <p>The following are guidelines for the Google Play brand 96 and related assets.</p> 97 98 <h4>Google Play in text</h4> 99 100 <p>Always include a TM symbol on the first or most prominent instance of Google Play™ 101 in text.</p> 102 103 <p>When referring to the mobile experience, use "Google Play" unless the text is clearly 104 instructional for the user. For example, a marketing headline might read "Download our 105 games on Google Play™," but instructional text would read "Download our games using the Google 106 Play™ Store app." 107 108 <p>Any use of the Google Play name or icon needs to include this 109 attribution in your communication:</p> 110 111 <blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote> 112 113 114 <div style="float:right;width:96px;margin-left:30px;margin-top:-20px"> 115 <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt=""> 116 <p style="text-align:center"> 117 <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> | 118 <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br> 119 <a href="{@docRoot}downloads/brand/Google_Play_Store.ai">Illustrator (.ai)</a> 120 </p> 121 </div> 122 123 <h4>Google Play Store icon</h4> 124 125 <p>You may use the Google Play Store icon, but you may not modify it.</p> 126 127 <p>As mentioned above, when referring to the Google Play Store app in copy, use the full name: 128 "Google Play Store." However, when labeling the Google Play Store icon directly, it's OK to use 129 "Play Store" alone to accurately reflect the icon label as it appears on a device.</p> 130 131 132 <h4>Google Play badge</h4> 133 134 <div style="float:right;clear:right;width:172px;margin-left:30px"> 135 <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt=""> 136 <p style="text-align:center"> 137 <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> | 138 <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p> 139 </div> 140 141 <div style="float:right;clear:right;width:172px;margin-left:30px"> 142 <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt=""> 143 <p style="text-align:center"> 144 <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> | 145 <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p> 146 </div> 147 148 <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you 149 can use on your web site and promotional materials, to point to your products on Google 150 Play.</p> 151 152 <ul> 153 <li>Do not modify the color, proportions, spacing or any other aspect of the badge image. 154 </li> 155 <li>When used alongside logos for other application marketplaces, the Google Play logo 156 should be of equal or greater size.</li> 157 <li>When used online, the badge should link to either: 158 <ul> 159 <li>A list of products published by you, for example:<br /> 160 <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span> 161 </li> 162 <li>A specific app product details page within Google Play, for example:<br /> 163 <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span> 164 </li> 165 </ul> 166 </li> 167 </ul> 168 169 <p>To quickly create a badge that links to your apps on Google Play, 170 use the <a 171 href="{@docRoot}distribute/googleplay/promote/badges.html">Googe Play badge generator</a> 172 (provides the badge in over 40 languages).</p> 173 174 <p>To create your own size, download an Adobe® Illustrator® (.ai) file for the 175 <a href="{@docRoot}distribute/googleplay/promote/badge-files.html">Google Play 176 badge in over 40 languages</a>.</p> 177 178 <p>For details on all the ways that you can link to your product details page in Google Play, 179 see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p> 180 181 182 183 <h2 id="Questions">Questions</h2> 184 185 <p>To view our full guidelines or for any further brand usage questions, please contact our 186 Android Partner Marketing team:</p> 187 <ul> 188 <li>For North and South America, please contact <a 189 href="mailto:android-brand-approvals (a] google.com?Subject=Brand%20Approval%20Questions" 190 >android-brand-approvals (a] google.com</a></li> 191 192 <li>For Europe and Emerging Markets, please contact <a 193 href="mailto:emea-android-brand (a] google.com?Subject=Brand%20Approval%20Questions" 194 >emea-android-brand (a] google.com</a></li> 195 196 <li>For Asia and Pacific-America, please contact <a 197 href="mailto:apac-android-brand-approvals (a] google.com?Subject=Brand%20Approval%20Questions" 198 >apac-android-brand-approvals (a] google.com</a></li> 199 </ul> 200 201
