1 page.title=Brand Guidelines 2 @jd:body 3 4 <!-- 5 Copyright 2014 The Android Open Source Project 6 7 Licensed under the Apache License, Version 2.0 (the "License"); 8 you may not use this file except in compliance with the License. 9 You may obtain a copy of the License at 10 11 http://www.apache.org/licenses/LICENSE-2.0 12 13 Unless required by applicable law or agreed to in writing, software 14 distributed under the License is distributed on an "AS IS" BASIS, 15 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 16 See the License for the specific language governing permissions and 17 limitations under the License. 18 --> 19 <div id="qv-wrapper"> 20 <div id="qv"> 21 <h2>In this document</h2> 22 <ol id="auto-toc"> 23 </ol> 24 </div> 25 </div> 26 27 <p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png" 28 alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, 29 the "Google Play" brand and other trademarks are property of Google Inc. and 30 thus not part of the assets we make available through the Android Open Source 31 Project.</p> 32 33 <p> 34 If you are interested in using these brands to indicate their association with your 35 device, you should adhere to the guidelines on this page. Please note, these 36 guidelines correspond to and complement the <a 37 href="http://developer.android.com/distribute/tools/promote/brand.html">Brand 38 Guidelines for Android App Developers</a> and <a 39 href="http://www.google.com/permissions/">Google Brand Permissions</a>. 40 </p> 41 42 <h2 id="brand-android">Android</h2> 43 44 <p>Here are manufacturer guidelines for the Android brand and related 45 assets.</p> 46 47 <h3 id="text-android" style="clear:right">Android in text</h3> 48 <ul> 49 <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> 50 <li>"Android" should always be capitalized and is never plural or possessive.</li> 51 <li>The use of Android on hardware, packaging or marketing materials of a 52 device is restricted to <a 53 href="{@docRoot}compatibility/index.html">Android-compatible</a> devices 54 only.</li> 55 <li>Android should never be used in the name of your product or as 56 the primary or dominant mark on your packaging or device.</li> 57 <li>"Android should be used only as a term to refer to the operating 58 system (OS) of your device. If you are unsure whether your use meets our 59 guidelines, please follow this simple test: If you can replace "Android" with 60 "the Android platform" and the text still makes sense, then you may use this 61 term. 62 <ul> 63 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 64 <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> 65 </ul> 66 </li> 67 <li>You may use with Android in plain black text with your logo. 68 If used with your logo, "with Android" should be no larger than 90% of your logos size. 69 First or most prominent instance of this use should be followed by a 70 ™ symbol.</li> 71 <li>Android may be used <em>only as a descriptor</em>, as long as it is 72 followed by a proper generic term. It cannot be framed as the product name or 73 brand of your device. 74 <ul> 75 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 76 <li><span style="color:green">Correct</span>: "Android mobile device"</li> 77 </ul> 78 79 <p><strong>Any use of the Android name needs to include this attribution in your 80 communication</strong>:</p> 81 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 82 83 <p>Here are acceptable examples:</p> 84 <img src="{@docRoot}images/JB-TM-example.png" alt="Jelly Bean trademark example" /> 85 <img src="{@docRoot}images/8100-TM-example.png" alt="8100 series trademark example" /> 86 <img src="{@docRoot}images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> 87 </li> 88 </ul> 89 90 <div style="float:right;width:200px;margin-left:30px"> 91 <img alt="" src="{@docRoot}images/Android_Robot_100.png" 92 style="margin-left:50px"> 93 <p style="text-align:center"> 94 <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a> | 95 <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> 96 <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> 97 </div> 98 99 <h3 id="robot-android">Android robot</h3> 100 101 <p>The Android robot can be used, reproduced, and modified freely in marketing 102 communications with proper attribution. See the <a 103 href="http://developer.android.com/distribute/tools/promote/brand.html">App Developers Brand 104 Guidelines</a> and the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons license</a> 105 for additional details.</p> 106 107 <h3 id="logo-android" style="clear:right">Android logo</h3> 108 109 <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> 110 <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png"> 111 </div> 112 113 <p>Unless expressly authorized by Google through written agreement, the Android 114 logo and custom typeface may not be used. Nor can these images be used with the 115 Android robot.</p> 116 117 <h2 id="brand-google_play">Google Play</h2> 118 119 <p>Use of the Google Play name and the Google Play Store icon on the 120 packaging of the hardware, marketing materials of the hardware, or the hardware 121 itself is allowed only on devices <a 122 href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed to access Google Play</a>.</p> 123 124 <p>See the <a 125 href="https://support.google.com/googleplay/answer/1727131">Supported 126 devices</a> list for devices licensed to use Google Play.</p> 127 128 <h2 id="Questions">Questions</h2> 129 130 <p>For additional brand usage information, please contact our Android Partner 131 Marketing team at <a 132 href="mailto:android-brand-approvals (a] google.com">android-brand-approvals (a] google.com</a>.</p> 133
