1 page.title=Brand Guidelines 2 page.image=/assets/images/resource-card-default-android.jpg 3 page.metaDescription=Guidelines and downloads for the Android and Google Play brands. 4 page.tags="brand, bugdroid, assets" 5 6 @jd:body 7 8 <p>We encourage you to use the Android and Google Play brands with your Android app 9 promotional materials. You can use the icons and other assets on this page 10 provided that you follow the guidelines.</p> 11 12 <p>Use of the Android or Google Play brands must be reviewed by the Android 13 Partner Marketing team. Use the <a 14 href="https://support.google.com/googleplay/contact/brand_developer">Android and Google Play Brand Permissions Inquiry form</a> to submit your 15 marketing for review.</p> 16 17 <h2 id="brand-android">Android</h2> 18 19 <p>The following are guidelines for the Android brand 20 and related assets.</p> 21 22 23 <h4 style="clear:right">Android in text</h4> 24 25 <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px"> 26 <img alt="" src="{@docRoot}images/brand/mediaplayer.png"> 27 </div> 28 <ul> 29 <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> 30 <li>Android should always be capitalized and is never plural or possessive.</li> 31 <li>"Android" cannot be used in names of applications or accessory products, 32 including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android". 33 <ul> 34 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> 35 <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> 36 </ul> 37 <p>If used with your logo, "for Android" should be no larger than 90% of your logos size. 38 First instance of this use should be followed by a TM symbol, "for Android™".</p> 39 </li> 40 <li>Android may be used as a descriptor, as long as it is followed by a 41 proper generic term. (Think of "Android" as a term used in place of 42 "the Android platform.") 43 <ul> 44 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> 45 <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> 46 </ul> 47 </li> 48 </ul> 49 50 <p>Any use of the Android name needs to include this 51 attribution in your communication:</p> 52 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 53 54 55 <h4>Android robot</h4> 56 57 <div style="float:right;width:200px;margin-left:30px"> 58 <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png" 59 style="margin-left:50px"> 60 <p style="text-align:center"> 61 <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> | 62 <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br> 63 <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> 64 </div> 65 66 <p>The Android robot can be used, reproduced, and modified freely in marketing 67 communications. The color value for print is PMS 376C and the online hex 68 color is <span style="color:#A4C639">#A4C639</span>.</p> 69 70 <p>When using the Android Robot or any modification of it, proper attribution is 71 required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative 72 Commons Attribution 3.0</a> license:</p> 73 74 <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and 75 used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote> 76 77 <p>You may not file trademark applications incorporating the Android robot 78 logo or derivatives thereof within your company logo or business name. We 79 want to ensure that the Android robot remains available for all to use.</p> 80 81 82 <h4 style="clear:right">Android logo</h4> 83 84 <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> 85 <img alt="" src="{@docRoot}images/brand/android_logo_no.png"> 86 </div> 87 88 <p>The Android logo may not be used.</p> 89 90 <p>The custom typeface may not be used.</p> 91 92 <h2 id="brand-google_play">Google Play</h2> 93 94 95 <p>The following are guidelines for the Google Play brand 96 and related assets.</p> 97 98 <h4>Google Play in text</h4> 99 100 <p>Always include a TM symbol on the first or most prominent instance of Google Play™ 101 in text.</p> 102 103 <p>When referring to the mobile experience, use "Google Play" unless the text is clearly 104 instructional for the user. For example, a marketing headline might read "Download our 105 games on Google Play™," but instructional text would read "Download our games using the Google 106 Play™ store app." 107 108 <p>Any use of the Google Play name or icon needs to include this 109 attribution in your communication:</p> 110 111 <blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote> 112 113 114 <div style="float:right;width:96px;margin-left:30px;margin-top:-20px"> 115 <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt=""> 116 <p style="text-align:center"> 117 <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> | 118 <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br> 119 <a href="{@docRoot}images/brand/Google_Play_Store_600.png">600x576</a> 120 </p> 121 </div> 122 123 <h4>Google Play store icon</h4> 124 125 <p>You may use the Google Play store icon, but you may not modify it.</p> 126 127 <p>As mentioned above, when referring to the Google Play store app in copy, use the full name: 128 "Google Play store." However, when labeling the Google Play store icon directly, it's OK to use 129 "Play Store" alone to accurately reflect the icon label as it appears on a device.</p> 130 131 132 <h4>Google Play badge</h4> 133 134 <div style="float:right;clear:right;width:172px;margin-left:30px"> 135 <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt=""> 136 <p style="text-align:center"> 137 <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> | 138 <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p> 139 </div> 140 141 <div style="float:right;clear:right;width:172px;margin-left:30px"> 142 <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt=""> 143 <p style="text-align:center"> 144 <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> | 145 <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p> 146 </div> 147 148 <p>The "Get it on Google Play" and "Android App on Google Play" logos are 149 badges that you can use on your website and promotional materials, to point 150 to your products on Google Play. Additional Google Play badge formats and 151 badges for music, books, magazines, movies, and TV shows are also available. 152 Use the <a 153 href="https://support.google.com/googleplay/contact/brand_developer">Android 154 and Google Play Brand Permissions Inquiry form</a> to request 155 those badges.</p> 156 157 <ul> 158 <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image. 159 </li> 160 <li>When used alongside logos for other application marketplaces, the Google Play logo 161 should be of equal or greater size.</li> 162 <li>When used online, the badge should link to either: 163 <ul> 164 <li>A list of products published by you, for example:<br /> 165 <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span> 166 </li> 167 <li>A specific app product details page within Google Play, for example:<br /> 168 <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span> 169 </li> 170 </ul> 171 </li> 172 </ul> 173 174 <p>To quickly create a badge that links to your apps on Google Play, 175 use the <a 176 href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a> 177 (provides the badge in over 40 languages).</p> 178 179 <p>To create your own size, download an Adobe® Illustrator® (.ai) file for the 180 <a href="{@docRoot}distribute/tools/promote/badge-files.html">Google Play 181 badge in over 40 languages</a>.</p> 182 183 <p>For details on all the ways that you can link to your product details page in Google Play, 184 see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p> 185 186 <h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2> 187 188 <p>Use the <a 189 href="https://support.google.com/googleplay/contact/brand_developer">Android 190 and Google Play Brand Permissions Inquiry form</a> to submit any marketing 191 reviews or brand inquires. Typical response time is at least one week.</p> 192
