1 page.title=Know Your User 2 page.metaDescription=It\'s essential to understand your users and listen to their input. Here are some ideas. 3 page.image=/distribute/images/know-your-user.jpg 4 page.tags="users, growth, global" 5 6 @jd:body 7 8 <div style="width:100%"> 9 <img src="{@docRoot}images/gp-androidify.png"> 10 </div> 11 12 <p> 13 A key part of growing your apps' installed base is knowing more about your 14 users — how they discover your app, what devices they use, what they do 15 when they use your app, and how often they return to it. 16 </p> 17 18 <h2 id="read-ratings-comments"> 19 Read Ratings Comments 20 </h2> 21 22 <p> 23 The most obvious way to get to know your users is by reading review comments 24 for your apps on Google Play. While the details provided in reviews will vary 25 greatly, in addition to telling you about what users like and dislike in your 26 apps, they can also provide insight into your users motivations for using 27 your apps. And remember that users can update their ratings and comments 28 about an app when you fix issues. 29 </p> 30 31 <p> 32 Learn more about <a href= 33 "{@docRoot}distribute/essentials/optimizing-your-app.html#listen-to-your-users"> 34 how to listen to users</a>. 35 </p> 36 37 <div> 38 <img src="{@docRoot}images/gp-your-user-0.jpg" class="border-img"> 39 <p class="img-caption"> 40 User ratings 41 </p> 42 </div> 43 44 <div class="headerLine"> 45 <h2 id="start-community"> 46 Start a Community 47 </h2> 48 49 50 </div> 51 52 <p> 53 Another great way to get to know your users, learn who they are, and what 54 they are looking for, is to start a community. There are many support tools 55 you can use, from forums such as <a href="http://groups.google.com/">Google 56 Groups</a> to comprehensive customer support products. You can integrate some 57 directly into your apps. And once you deploy a support tool, make sure to 58 fill in the support link in your Google Play product details page. 59 </p> 60 61 <p> 62 <a href="{@docRoot}distribute/users/build-community.html">Learn more about 63 starting and managing a community</a>. 64 </p> 65 66 <div class="headerLine"> 67 <h2 id="create-survey"> 68 Create a Survey 69 </h2> 70 71 72 </div> 73 74 <p> 75 Consider using a survey to gather information about your users and their 76 views on your apps. Compared to app reviews, a questionnaire enables you to 77 seek specific information. However use with care, as the creation of suitable 78 question is something of an art. Also consider providing an appropriate 79 incentive for completing the questionnaire, as too few responses can be worse 80 than no responses at all. 81 </p> 82 83 <p> 84 You can create a questionnaire with <a href= 85 "http://www.google.com/drive/apps.html#forms">Google Drive Forms</a> or use 86 one of the various third-party survey and questionnaire hosting tools 87 available, such as SurveyMonkey. 88 </p> 89 90 <div class="headerLine"> 91 <h2 id="add-analytics"> 92 Add Analytics to your Apps 93 </h2> 94 95 96 </div> 97 98 <p> 99 Analytics data can tell you a lot about your users, by exposing their 100 behaviour in your apps. You can use <a href= 101 "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html"> 102 Google Analytics by linking it with your Google Play account</a> or use a 103 third-party analytics tool. Analytics tools can help you gather information 104 on app installs, feature popularity, unused features, and more. You can see 105 any usage pattern differences by region, device, time day and other 106 variables. 107 </p> 108 109 <p> 110 Read more about <a href= 111 "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding"> 112 measuring behavior</a>. 113 </p> 114 115 <div> 116 <img src="{@docRoot}images/gp-dc-stats.png" class="border-img"> 117 </div> 118 119 <div class="headerLine"> 120 <h2 id="use-google"> 121 Use Google+ 122 </h2> 123 124 125 </div> 126 127 <p> 128 <a href="https://plus.google.com/">Google+</a> is a great way to gather user 129 feedback, announce surveys and contests, and see how users react to new 130 features and functionality. Many developers manage a Google+ page to 131 communicate with their users. Its also a good way to get feedback from your 132 beta-testing. Some developers have a page for each of their apps. This is 133 especially true for game developers, who post challenges and tournaments. 134 Google+ can also be used to post game walkthroughs and tips. 135 </p> 136 137 <div> 138 <img src="{@docRoot}images/gp-your-user-2.jpg"> 139 </div> 140 141 <div class="headerLine"> 142 <h2 id="related-resources">Related Resources</h2> 143 </div> 144 145 <div class="resource-widget resource-flow-layout col-13" 146 data-query="collection:distribute/users/knowyouruser" 147 data-sortOrder="-timestamp" 148 data-cardSizes="6x3" 149 data-maxResults="6"></div>
