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      1 page.title=Remember The Milk lifts installs with tablet design
      2 page.metaDescription=The team at Remember The Milk redesigned their app for tablets.
      3 page.tags="developerstory", "apps", "googleplay"
      4 page.image=images/cards/distribute/stories/remember-the-milk.jpg
      5 page.timestamp=1456340902
      6 
      7 @jd:body
      8 
      9 
     10 <h3>Background</h3>
     11 
     12 <div class="figure" style="width:113px">
     13   <img src="{@docRoot}images/distribute/stories/rememberthemilk-icon.png"
     14   height="113" />
     15 </div>
     16 
     17 <p>
     18   When the Android tablet guidelines came out, the team at Remember The Milk had
     19   already been thinking about a redesign for
     20   <a class="external-link"
     21   href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">
     22   Remember The Milk</a> their feature-packed to-do list app; never forget the
     23   milk (or anything else) again.
     24 </p>
     25 
     26 <h3>What they did</h3>
     27 
     28 <p>
     29   We took this as an opportunity to think about how we were going to approach
     30   Android tablets differently from a user experience perspective, says Omar
     31   Kilani, Co-founder of Remember The Milk. The guidelines were a helpful
     32   resource, and with the extra screen real estate tablets afford, users have
     33   the opportunity to see all of their data in context and drill down on more
     34   items."
     35 </p>
     36 
     37 <h3>Results</h3>
     38 
     39 <div class="figure" style="width:367px">
     40   <img
     41    src="{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png"
     42    srcset=
     43   "{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png 1x
     44   {@docRoot}images/distribute/stories/rememberthemilk-screenshot_2x.png 2x">
     45   <p class="img-caption">
     46     Tablet version of Remember The Milk
     47   </p>
     48 </div>
     49 
     50 <p>
     51   In addition to the basic changes to bring the app to tablets, the team also
     52   came out with a number of other goodies  including a new set of widgets and
     53   richer notifications, and more ways to provide an immersive experience for
     54   their users. And importantly, following the guidelines meant they could
     55   deliver a <b>single APK for phones and tablets</b>.
     56 </p>
     57 
     58 <p>
     59   Following the
     60   <a class="external-link"
     61   href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">
     62   update</a> of the Android app, in part to meet the tablet design criteria,
     63   Remember The Milk saw an <b>83% increase in tablet installs</b>. They also
     64   noted that Nexus 7 was theat most popular Android device for the app.
     65 </p>
     66 
     67 <p>
     68   Omar Kilani, concludesd that For us, designing for tablets was an investment that has really paid off.
     69 </p>
     70 
     71 <h3>Get started</h3>
     72 
     73 <p>
     74   Find out more about creating a tablet version of your app by reviewing the
     75   <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
     76   Tablet App Quality</a> guidelines and growing your user base.
     77 </p>
     78