1 page.title=Gameloft drives viral distribution with friend invitations 2 page.metaDescription=Gameloft makes extensive use of Google Play games services. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/gameloft-asphalt8.jpg 5 page.timestamp=1454440882 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img 14 src="{@docRoot}images/distribute/stories/gameloft-asphalt8-icon.png" 15 height="113" /> 16 </div> 17 18 <p> 19 Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2 20 million of their games being downloaded every day across smartphones and 21 feature phones. 22 </p> 23 24 <p> 25 Gameloft makes extensive use of Google Play games services. 26 <a class="external-link" 27 href="https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftA8HM"> 28 Asphalt 8: Airborne</a> is no exception including Google Play games services 29 sign-in, leaderboards, and achievements. 30 </p> 31 32 <h3>What they did</h3> 33 34 <p> 35 To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites. 36 Gameloft chose to display the invite option clearly next to social media 37 iconography, which started a smooth and easy friends invite flow. Then the 38 friend invites look and feel was designed to fit the games artistic style to 39 create a more trusted and immersive experience. 40 </p> 41 42 <h3>Results</h3> 43 44 <div class="figure" style="width:310px"> 45 <img 46 src="{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png" 47 srcset= 48 "{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png 1x 49 {@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot_2x.png 2x"> 50 <p class="img-caption"> 51 Friend invites match the games artistic style 52 </p> 53 </div> 54 55 <p> 56 Gameloft found that adding friends invites enhanced the overall user 57 experience and helped increase viral distribution of Asphalt 8: Airborne. 58 </p> 59 60 <p> 61 In addition, retention and the percentage of payers are positively correlated 62 with Google Play games sign-ins. Users that signed-in are <b>300 percent more 63 likely to come back after three days, and 400 percent more likely after seven 64 days</b>. In addition, theyre <b>3.5 times more likely to convert to payers 65 </b>. 66 </p> 67 68 <p> 69 Gamelofts experience with Google Play games services has resulted in their 70 integration into the majority of Gamelofts games. 71 </p> 72 73 <p> 74 See examples of how Gameloft integrated Google Play games services into the 75 <a class="external-link" 76 href="{@docRoot}shareables/stories/Gameloft_Asphalt8_gpgs.pdf"> 77 UI of Asphalt 8</a>. 78 </p> 79 80 <h3>Get started</h3> 81 82 <p> 83 Find out how to add 84 <a class="external-link" 85 href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer#invitations"> 86 friend invitations</a> in your multi-player games and more about 87 <a href="https://developer.android.com/distribute/engage/game-services.html"> 88 using Google Play games services</a> in your games to increase your player 89 engagement and revenues. 90 </p> 91
