1 page.title=Glu adds games gifts to Eternity Warriors 3 to driver player engagement 2 page.metaDescription=Glu Mobile makes extensive use of Google Play games in Eternity Warriors 3 this including sign-in, leaderboards, achievements, and multiplayer games features. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/glu-eternity-warriors.jpg 5 page.timestamp=1454440882 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img 14 src="{@docRoot}images/distribute/stories/glu-eternity-warriors-icon.jpg" 15 height="113" /> 16 </div> 17 18 <p> 19 Found in 2001, Glu Mobile is a leading global developer and publisher of 20 free-to-play games for smartphone and tablet devices. 21 </p> 22 23 <p> 24 The company makes extensive use of Google Play games services across its 25 portfolio: in Eternity Warriors 3 this includes sign-in, leaderboards, 26 achievements, and multiplayer games features. 27 </p> 28 29 30 <h3>What they did</h3> 31 32 <p> 33 To help drive installs and player engagement, Glu added games gifts to 34 Eternity Warriors 3. They made this new feature accessible from the home 35 screen, providing it exposure by grouping it with similar freebies options. 36 In addition, so not to interrupt the in-game experience, they implemented an 37 automatic transition back to the gifting screen after sending requests. 38 </p> 39 40 <p> 41 To promote the addition of games gifts Glu: 42 <ul> 43 <li>sent push notifications to users telling them about the gifting feature. 44 </li> 45 <li>showed a full screen in-game screen promoting the gifting feature.</li> 46 <li>ran promos during promo events.</li> 47 </ul> 48 </p> 49 50 <p> 51 Glu went a step further by integrating friends invites into the gifts UI, 52 with the option easily accessible in the Gifting screen. 53 </p> 54 55 <h3>Results</h3> 56 57 <div class="figure" style="width:378px"> 58 <img 59 src="{@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot.png" 60 srcset= 61 "{@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot.png 1x 62 {@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot_2x.png 2x"> 63 <p class="img-caption"> 64 Gifting options are clearly displayed 65 </p> 66 </div> 67 68 <p> 69 Glu found that the gifting feature has a very high response rate and the gift 70 requests <b>fulfillment rate doubled</b> within 30 days of the features 71 launch. Also these rates continued to increase over time among Eternity 72 Warriors 3 players. 73 </p> 74 75 <h3>Get started</h3> 76 77 <p> 78 Find out how to add 79 <a class="external-link" 80 href="https://developers.google.com/games/services/android/giftRequests"> 81 game gifts</a> to your games and discover more about 82 <a href="https://developer.android.com/distribute/engage/game-services.html"> 83 using Google Play games services</a> in your games to increase player 84 engagement and revenues. 85 </p> 86
