1 page.title=Glu increased their conversion rate over 2% with Store Listing Experiments 2 page.metaDescription=Glu Mobile decided to use Store Listing Experiments to see if different background colors in the games icon would affect installs. They found that a lighter background resulted in more installs. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/glu-tap-baseball.jpg 5 page.timestamp=1456431511 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/glu-tap-baseball-icon.jpg" 14 height="113" /> 15 </div> 16 17 <p> 18 <a class="external-link" 19 href="https://play.google.com/store/apps/details?id=com.glu.baseball15&hl=en"> 20 Tap Sports Baseball 2015</a> is a sports game by US games developer Glu 21 Mobile. Founded in 2001, Glu Mobile is a leading global developer and 22 publisher of free-to-play games for smartphone and tablet devices. 23 </p> 24 25 <p> 26 Glu Mobile decided to use 27 <a class="external-link" 28 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 29 Store Listing Experiments</a> to see if different background colors in the 30 games icon would affect installs. They found that a lighter background 31 resulted in more installs. 32 </p> 33 34 <h3>What they did</h3> 35 36 <p> 37 <a class="external-link" 38 href="https://play.google.com/store/apps/dev?id=8633921029894576093">Glu 39 Mobile</a> used a global store listing experiment in the Google Play Developer 40 Console to test three different background colors in the games icon. 41 </p> 42 43 <h3>Results</h3> 44 45 <p> 46 The results showed that of three different color schemes blue, light blue, 47 and light red an icon with a light blue background converted 2.9 percent 48 more visitors than the original control icon. 49 </p> 50 51 52 <img 53 src="{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png" 54 srcset= 55 "{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png 1x 56 {@docRoot}images/distribute/stories/glu-tap-baseball-screenshot_2x.png 2x"> 57 <p class="img-caption"> 58 Beautifully designed achievements badges encourage unlock 59 </p> 60 61 62 <h3>Get started</h3> 63 64 <p> 65 Learn how to run 66 <a class="external-link" 67 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 68 Store Listing Experiments</a> and read our best practices for 69 <a href="https://developer.android.com/distribute/users/experiments.html"> 70 running successful experiments</a>. 71 </p> 72
