1 page.title=Hothead Games grows retention and revenues with leaderboards and achievements 2 page.metaDescription=Following their experience with Google Play games services in Rivals at War: Firefight, Hothead Games includes its features in all their games. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/hotheadgames-firefight.jpg 5 page.timestamp=1454440882 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/hotheadgames-firefight-icon.png" 14 height="113" /> 15 </div> 16 17 <p> 18 Hothead Games was founded in 2006 and took the plunge into mobile games in 19 2011. This move has proved very successful, allowing the company to continue 20 growing into 2016 by creating and publishing great games exclusively for 21 mobile users. 22 </p> 23 24 <p> 25 Following their experience with Google Play games services in 26 <a class="external-link" 27 href="https://play.google.com/store/apps/details?id=com.hotheadgames.google.free.valorcmd"> 28 Rivals at War: Firefight</a> they plan to include its features in all their 29 games. 30 </p> 31 32 <h3>What they did</h3> 33 34 <p> 35 To start, the Google Play games services sign-in icon was given a prominent 36 position on the home screen so it was clear and easily accessible. They then 37 added leaderboards with their own beautifully designed badges as well as 38 achievements. Both were aligned and displayed with related in-game missions 39 showing players their progress and rewards earned. Notifications were used to 40 give players instant gratification when achievements were unlocked. 41 </p> 42 43 <h3>Results</h3> 44 45 <div class="figure" style="width:379px"> 46 <img 47 src="{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png" 48 srcset= 49 "{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png 1x 50 {@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot_2x.png 2x"> 51 <p class="img-caption"> 52 Beautifully designed and specialized leaderboards 53 </p> 54 </div> 55 56 <p> 57 Hothead games found that retention, average revenue per daily active user 58 (ARPDAU), and average revenue per user (ARPU) positively correlated with 59 Google Play games sign-ins. The metrics for users signed-in with Google Play 60 games services include: 61 <ul> 62 <li>Day one retention <b>125 percent higher</b> and day seven retention 63 <b>182 percent higher</b>.</li> 64 <li>ARPDAU <b>134 percent higher</b>.</li> 65 <li>ARPU <b>900 percent higher</b>.</li> 66 </ul> 67 </p> 68 69 <p> 70 See examples of how Hothead Games integrated Google Play games services 71 leaderboards and achievements into the 72 <a class="external-link" 73 href="{@docRoot}shareables/stories/HotheadGames_RivalsatWar_gpgs.pdf"> 74 UI of Rivals at War: Firefight</a>. 75 </p> 76 77 <h3>Get started</h3> 78 79 <p> 80 Find out how to add 81 <a class="external-link" 82 href="https://developers.google.com/games/services/common/concepts/leaderboards"> 83 leaderboards</a> and 84 <a class="external-link" 85 href="https://developers.google.com/games/services/common/concepts/achievements"> 86 achievements</a> to your games and discover more about 87 <a href="https://developer.android.com/distribute/engage/game-services.html"> 88 using Google Play games services</a> in your games to increase player 89 engagement and revenues. 90 </p> 91
