1 page.title=Kongregate increases AdVenture Capitalist conversions by 5% with Store Listing Experiments 2 page.metaDescription=AdVenture Capitalist, a builder game from games developers HyperHippo and Kongregate, was originally built for the web and released as a mobile version in May 2015. Kongregate decided to use Store Listing Experiments to see if different graphics could impact their installs. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/kongregate-adv-cap.jpg 5 page.timestamp=1456431511 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/kongregate-adv-cap-icon.png" 14 height="113" /> 15 </div> 16 17 <p> 18 <a class="external-link" 19 href="https://play.google.com/store/apps/details?id=com.kongregate.mobile.adventurecapitalist.google&hl=en"> 20 AdVenture Capitalist</a> a builder game from games developers HyperHippo and 21 Kongregate, was originally built for the web and released as a mobile version 22 in May 2015. Kongregate decided to use 23 <a class="external-link" 24 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 25 Store Listing Experiments</a> to see if different graphics 26 could impact their installs. They found that graphics illustrating the games 27 builder mechanics and strategy drove more installs from the store listing page 28 than their existing graphics. 29 30 </p> 31 32 <h3>What they did</h3> 33 34 <p> 35 <a class="external-link" 36 href="https://play.google.com/store/apps/developer?id=Kongregate"> 37 Kongregate</a> used a global store listing experiment in the Google Play 38 Developer Console to test two variant designs of feature art. Their prediction 39 was that their current control graphic would outperform the variant designs, 40 because of the games brand and icon reputation on the web. 41 </p> 42 43 <h3>Results</h3> 44 45 <p> 46 The results revealed that variant graphics showing more of the games builder 47 mechanics and strategy drove more installs compared to the existing branded 48 icon. 49 </p> 50 51 <img 52 src="{@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot.png" 53 srcset= 54 "{@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot.png 1x 55 {@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot_2x.png 2x"> 56 <p class="img-caption"> 57 Beautifully designed achievements badges encourage unlock 58 </p> 59 60 <p> 61 Jeff Gurian, Senior Marketing Director at Kongregate commented that: "Google 62 Play's Store Listing Experiments tool allows us to maximize ASO performance 63 across all of our channels in a live environment, for free it is now our 64 primary tool for testing." 65 </p> 66 67 <h3>Get started</h3> 68 69 <p> 70 Learn how to run 71 <a class="external-link" 72 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 73 Store Listing Experiments</a> and read our best practices for 74 <a href="https://developer.android.com/distribute/users/experiments.html"> 75 running successful experiments</a>. 76 </p> 77
