1 page.title=Noodlecake engages players with multiplayer in Super Stickman Golf 2 2 page.metaDescription=For the update to Super Stickman Golf, Noodlecake made extensive use of Google Play games services. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/noodlecake-super-stickman.jpg 5 page.timestamp=1456431511 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/noodlecake-super-stickman-icon.png" 14 height="113" /> 15 </div> 16 17 <p> 18 Founded in early 2011, Noodlecake Studios is an indie game studio based in 19 Canada. Noodlecake found success with its first game, Super Stickman Golf. 20 Since then they have expanded into publishing and releasing games on multiple 21 platforms. 22 </p> 23 24 <p> 25 For the update to Super Stickman Golf Noodlecake made extensive use of 26 Google Play games services. 27 </p> 28 29 <h3>What they did</h3> 30 31 <p> 32 In 33 <a class="external-link" 34 href="https://play.google.com/store/apps/details?id=com.noodlecake.ssg2"> 35 Super Stickman Golf 2</a> Noodlecake implemented a game open screen that 36 prompts the user to sign in, with a clear value proposition. Once the user has 37 signed in, theyre given the option to auto sign-in in the future. For users 38 who dont select this option, sign-in is prominently displayed on the games 39 home screen. 40 </p> 41 42 <p> 43 In addition to achievements, the main Google Play games services feature in 44 Super Stickman Golf 2 is multiplayer. Users have two multiplayer options: 45 turn based or race mode, which engage with different types of players. 46 Players can find an opponent among their friends or one at random to start a 47 game immediately. And to minimize drop-off asynchronous gameplay starts 48 immediately after an invite is issued. 49 </p> 50 51 <h3>Results</h3> 52 53 <div class="figure" style="width:379px"> 54 <img 55 src="{@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot.png" 56 srcset= 57 "{@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot.png 1x 58 {@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot_2x.png 2x"> 59 <p class="img-caption"> 60 Two multiplayer options engage with different types of players 61 </p> 62 </div> 63 64 <p> 65 Noodlecake found that user acquisition, retention, and engagement positively 66 correlated with the use of Google Play Games by players. This is consistent 67 across different games and genres, not just for Stickman Golf 2. 68 </p> 69 70 <p> 71 Also multiplayer, in addition to increasing user engagement, is also an 72 effective user acquisition channel. 73 </p> 74 75 <p> 76 Some key metrics include: 77 <ul> 78 <li>~96 percent increase in the number of users after Google Play games 79 services integration.</li> 80 <li>~26 percent decrease in the user attrition rate.</li> 81 <li>~6 percent increase in session length.</li> 82 </ul> 83 </p> 84 85 <p> 86 See examples of how Noodlecake Studio integrated Google Play games services 87 multiplayer and achievements into the 88 <a style="external-link" 89 href="{@docRoot}shareables/stories/Noodlecake_SuperStickmanGolf2_gpgs.pdf"> 90 UI of Super Stickman Golf 2</a>. 91 </p> 92 93 <h3>Get started</h3> 94 95 <p> 96 Find out how to add 97 <a class="external-link" 98 href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer"> 99 real-time</a> or 100 <a class="external-link" 101 href="https://developers.google.com/games/services/common/concepts/turnbasedMultiplayer"> 102 turn-based</a> multiplayer and 103 <a class="external-link" 104 href="https://developers.google.com/games/services/common/concepts/achievements">achievements</a> to your games and discover more about 105 <a href="https://developer.android.com/distribute/engage/game-services.html"> 106 using Google Play games services</a> in your games to increase player 107 engagement and revenues. 108 </p> 109
