1 page.title=Act Across Google Services 2 page.metaDescription=Find your Analytics reports where you need them within Google Play, AdMob, and AdWords. 3 page.tags="analytics, user behavior" 4 5 @jd:body 6 7 <p> 8 Google Analytics integrates seamlessly with a wide range of Google products. 9 Youll find your Google Analytics data available to you in the Google Play 10 Developer Console, AdMob, AdWords, Google Tag Manager, and more. This makes 11 your Analytics data even more valuable, as it's available where you make 12 decisions in the Google products you use the most. 13 </p> 14 <p class="caution"> 15 <strong>Tip</strong>: Make sure to link your Google Analytics account with 16 your Google Play developer account. This lets you set up an Analytics 17 property for each of your apps to track usage and behavior in the apps, all 18 in one place. For details on how to link your see <a href= 19 "https://support.google.com/analytics/answer/2956981">Link Google Analytics 20 and Google Play</a>. 21 </p> 22 23 <h2 id="remarket">Target and Remarket to Your Users in AdWords</h2> 24 25 <p> 26 Google Analytics has one of the easiest to use yet most sophisticated 27 segmentation tools. You can slice and dice your data in tens-of-thousands of 28 different ways, by specifying the criteria you want to zoom-in on. Using 29 these segments you can create Audience Lists of app users to remarket to. 30 Perhaps you notice that certain users havent come back in 2 weeks, and youd 31 like to reach out to remind them to return. Creating lists with this sort of 32 sophistication is easier than ever using Google Analytics. You can even 33 create lists directly from your reports when you find a segment that is 34 particularly interesting. 35 </p> 36 37 <div> 38 <img src="{@docRoot}distribute/analyze/images/adwords_remarketing.png"> 39 </div> 40 41 <h2 id="strategies">No More One-Size-Fits-All Monetization Strategies</h2> 42 43 <p> 44 Users are different, so why force them all to have the same experience? Using 45 Audience Lists, you can serve users experiences that are best tuned to their 46 usage patterns. In AdMob, for example, you can select a group of high value 47 users, those who have made purchases, and serve them IAP ads and experiences; 48 however, for users that are less likely to make purchases you can serve them 49 ads instead. Pairing the right users with the right experiences is a key part 50 of a modern, targeted monetization strategy. And Google Analytics countless 51 segmentation possibilities means unlimited monetization opportunities. 52 </p> 53 <div> 54 <img src="{@docRoot}distribute/analyze/images/in_app_targeting.png"> 55 </div> 56 57 <p> 58 Delivering users the best experience with Google Analytics in AdMob: past 59 purchasers (left image) see ads for special in-app purchase promotions, while 60 occasional users (right image) contribute to your revenue with monetization 61 from ads. 62 </p> 63 64 65 <h2 id="richreporting">Rich Reporting Where You Need It Most</h2> 66 67 <div> 68 <img itemprop="image" src="{@docRoot}distribute/analyze/images/admob_integration.png"> 69 </div> 70 71 <p> 72 See your data in context. Google Analytics is available inside AdMob without 73 leaving the page; with this integration, you can now slice and dice your data 74 in the same place that you Monetize your app. Using Analytics in AdMob, you 75 can identify interesting segments and then create Audience lists based on 76 those criteria. You can then target AdMob monetization strategies to those 77 different user groups, to serve them the best experiences. 78 </p> 79 80 <div> 81 <img src="{@docRoot}distribute/analyze/images/developer_console.png"> 82 </div> 83 84 <p> 85 By linking your Analytics account to the Google Play Developer Console, you 86 can see your in-app data in the context of the Play Store. This allows you to 87 see any differences in usage patterns by variables such as region, device, 88 time, day, and more. 89 </p> 90 91 <h2 id="optimize">Optimize Your App to Reach Your Objectives</h2> 92 93 <p> 94 By using Content Experiments in Google Tag Manager, you can run A/B tests on 95 app elements. Are your social sharing buttons better at the top or bottom? Is 96 algorithm X or algorithm Y better for cross-selling products in your app? 97 With Content Experiments you can gather data from user to guide your 98 optimizations and take the guesswork out of the equation. 99 </p> 100 101 <div> 102 <img src="{@docRoot}distribute/analyze/images/a_b_testing.png"> 103 </div> 104 105 106 <div class="headerLine clearfloat"> 107 <h2 id="related-resources"> 108 Related Resources 109 </h2> 110 </div> 111 112 <div class="resource-widget resource-flow-layout col-13" 113 data-query="collection:distribute/analyzeact" 114 data-sortorder="-timestamp" 115 data-cardsizes="6x3" 116 data-maxresults="6"> 117 </div> 118
