1 page.title=Drive engagement with AdWords Ads 2 page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users. 3 page.tags="engagement, adwords" 4 page.image=images/cards/adwords_2x.jpg 5 @jd:body 6 7 <p>Successful apps keep users coming back again and again. AdWords offers app 8 re-engagement tools to help your app stay top of mind with users whove 9 already installed it on their phone. AdWords can remind them of key features 10 and encourage them to try your app again, or help them complete an activity 11 they didn't know your app could handle.</p> 12 13 <p> 14 <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile 15 app engagement campaigns</a>. 16 </p> 17 18 19 20 <div class="wrap"> 21 <div class="cols" style="margin-top:2em;"> 22 <div class="col-6of16"> 23 <h3>From search</h3> 24 <img src="/images/distribute/promote_ads.png"> 25 <p class="figure-caption">Add deep links to your app, then bring users straight 26 to relevant app content when theyre searching.</p> 27 </div> 28 <div class="col-6of16"> 29 <h3>From apps</h3> 30 <img src="/images/distribute/promote_ads_inapp.png"> 31 <p class="figure-caption">Use remarketing and deep links to bring users to just the right 32 place in your app to re-engage and convert, from other apps and games they love.</p> 33 </div> 34 </div> 35 </div> 36 37 38 <h3 id="tips">Tips</h2> 39 40 <ul> 41 <li> Track what users do in your app after they click an ad, by installing the 42 AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking 43 SDK</a>. 44 <li> Advertise a compelling reason for users to re-engage with your app, such as a 45 reminder or a special offer. 46 <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to 47 your app and bring users directly to the most relevant and interesting 48 parts of your app, where they can easily take action. 49 <li> Re-engage with your app users across the Display Network with remarketing lists 50 and search with keywords. 51 <li> Use remarketing lists to target high value users so that you can drive more 52 conversions in your app. 53 </ul> 54 55 <h2 id="related_resources">Related resources</h2> 56 57 <div class="resource-widget resource-flow-layout col-13" 58 data-query="collection:distribute/engage/reengage" 59 data-sortorder="-timestamp" 60 data-cardsizes="9x3" 61 data-maxresults="6"> 62 </div> 63 64
