1 page.title=Monetize with Subscriptions 2 page.image=images/cards/card-monetize_subscriptions_16-9_2x.png 3 page.metaDescription=Sell subscriptions to your products to create continuing revenue streams. 4 page.tags="in-app", "iap", "monetizing", "free", "trials" 5 @jd:body 6 7 <div class="figure"> 8 <img src="{@docRoot}images/gp-subscription-0.jpg"> 9 <p class="img-caption" style="width:300px;"> 10 In-App Subscriptions 11 </p> 12 </div> 13 14 <p> 15 Subscriptions provide an excellent opportunity to create continuing revenue 16 streams. Subscriptions are similar to digital goods offered through <a href= 17 "{@docRoot}google/play/billing/index.html">In-app Billing</a> but made 18 available on a recurring monthly or annual basis. 19 </p> 20 21 <p> 22 When users purchase subscriptions in your apps, Google Play handles all 23 checkout details so your apps never have to directly process any financial 24 transactions. Google Play processes all payments for subscriptions 25 just as it does for standard in-app products and app 26 purchases. This ensures a consistent and familiar purchase flow for your 27 users and reduces cart abandonment rates. 28 </p> 29 30 <p> 31 At a basic level you can offer use of your apps or access to their content on 32 a subscription basis, using a <a href= 33 "{@docRoot}google/play/billing/billing_subscriptions.html#trials">free trial 34 subscription</a> to allow users to explore the apps or content. 35 </p> 36 37 <p> 38 A more advanced approach is to offer specific features or content items as 39 subscriptions within your apps. This way you can offer users basic or core 40 features or content for free or part of the initial purchase and extended 41 features or content as subscriptions. You can have multiple subscriptions 42 active in an app at any one time. 43 </p> 44 45 <p> 46 To get started with subscriptions you need to set-up a Google payments <a href= 47 "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant 48 Account</a> from the Developer Console. You then define subscriptions for 49 published or draft apps in the <a href= 50 "{@docRoot}distribute/googleplay/developer-console.html#in-app-billing">In-app 51 Products</a> section of the Developer Console, integrate the In-app Billing 52 API into your apps, and add the mechanisms to unlock subscribed features or 53 deliver content. 54 </p> 55 56 <div class="sidebox" style="width:400px;float:left;margin-left:0"> 57 <p> 58 <strong>Tip:</strong> Due to some direct carrier billing limits, we 59 recommend monthly subscriptions. Annual subscriptions may exceed limits, 60 causing the purchase to be blocked and you to lose that revenue. 61 </p> 62 </div> 63 64 <p style="clear:both"> 65 </p> 66 <div class="headerLine"><h2 id="related-resources">Related Resources</h2></div> 67 68 <div class="resource-widget resource-flow-layout col-13" 69 data-query="collection:distribute/monetize/subscriptions" 70 data-sortOrder="-timestamp" 71 data-cardSizes="9x3" 72 data-maxResults="6"></div> 73 74
