1 page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notifications 2 page.metaDescription=Aftenposten upgraded their app and improved user retention. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/aftenposten.png 5 page.timestamp=1468901834 6 7 @jd:body 8 9 <div class="figure" style="width:113px"> 10 <img src="{@docRoot}images/distribute/stories/aftenposten-icon.png" height= 11 "106"> 12 </div> 13 14 <h3> 15 Background 16 </h3> 17 18 <p> 19 Aftenposten is one of the largest newspapers in Norway. Their <a class= 20 "external-link" href= 21 "https://play.google.com/store/apps/details?id=no.cita&e=-EnableAppDetailsPageRedesign"> 22 news app</a> was released on Android in 2013. 23 </p> 24 25 <p> 26 Aftenposten found that sending too many notifications, with no user control 27 over the default <em>on</em> setting or differentiation between general and 28 breaking news, caused many people to uninstall their app. They changed the 29 user controls for notifications and used the native Android share button in 30 the app, <strong>which reduced user uninstalls</strong>. 31 </p> 32 33 <h3> 34 What they did 35 </h3> 36 37 <p> 38 Aftenposten created a new onboarding flow that explained what notifications 39 were available, allowing readers to manage their preferences and customize up 40 to three topics. They also changed their custom share icon for the native 41 Android app. 42 </p> 43 44 <h3> 45 Results 46 </h3> 47 48 <p> 49 The results showed that with the new notifications management onboarding 50 screen, <strong>uninstalls decreased by 9.2% over 60 days</strong>. And with 51 the option to customize notifications, 51% of readers decided to keep two out 52 of three topics turned on. This led to a <strong>28% decrease over 60 days in 53 the number of users muting notifications completely</strong>. It also 54 provided insight into users content preferences, with <em>Sport</em> being 55 the least-favored notification. 56 </p> 57 58 <p> 59 Aftenposten also increased share interactions by 17% just by replacing their 60 custom share icon with the native Android share icon. 61 </p> 62 63 <p> 64 Aftenposten commented that: <em>Many of our users who see the onboarding 65 screen interact with it by turning off at least one notification topic. This 66 means that users are accepting push from one or more topics, instead of 67 turning it off completely. Moreover, readers are sharing more articles since 68 we added the standard share Android icon.</em> 69 </p> 70 71 <h3> 72 Get started 73 </h3> 74 75 <p> 76 Find out more about best practices for <a href= 77 "https://material.google.com/patterns/notifications.html">Notifications</a> and <a href= 78 "{@docRoot}training/building-content-sharing.html">Building Apps with Content 79 Sharing</a>. 80 </p> 81
