1 page.title=El Mundo Improves User Ratings and Engagement with Material Design 2 page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/el-mundo.png 5 page.timestamp=1468901833 6 7 @jd:body 8 9 <div class="figure" style="width:113px"> 10 <img src="{@docRoot}images/distribute/stories/el-mundo-icon.png" height= 11 "113"> 12 </div> 13 14 <h3> 15 Background 16 </h3> 17 18 <p> 19 <a class="external-link" href= 20 "https://play.google.com/store/apps/details?id=com.gi.elmundo.main">El 21 Mundo</a>, one of Spains largest newspapers, integrated material design 22 principles into their app, which helped increase their Google Play Store 23 rating and improve user engagement. 24 </p> 25 26 <h3> 27 What they did 28 </h3> 29 30 <p> 31 El Mundo decided to completely redesign their app to provide a higher quality 32 user experience, making it easier for their readers to engage with news 33 content. By implementing material design guidelines, they created a 34 consistent look and feel throughout their app. 35 </p> 36 37 <p> 38 After analyzing user comments, El Mundo discovered that readers considered 39 their app to be complicated and out-of-date. Therefore, they decided to 40 simplify the apps functionality by removing features that were redundant. 41 They also removed sections of their app that were less relevant to their 42 readers, such as weather updates and movie trailers. Finally, they applied a 43 brand new internal development framework that they now use consistently 44 across all of their apps. 45 </p> 46 47 <h3> 48 Results 49 </h3> 50 51 <p> 52 Following the re-launch of their material design app, El Mundo saw a 53 <strong>45% increase in the weekly install rate</strong>. Readers now spend 54 more time in the app, with the average time spent in-app increasing from one 55 to three minutes. 56 </p> 57 58 <p> 59 Additionally, this redesign resulted in more readers providing positive 60 feedback around the new experience, increasing the app rating in the Google 61 Play store by 25.8%, from 3.1 to 3.9. 62 </p> 63 64 <h3> 65 Get started 66 </h3> 67 68 <p> 69 Learn how to integrate <a class="external-link" href= 70 "https://material.google.com">Material Design</a> guidelines and follow 71 <a class="external-link" href="https://design.google.com">design 72 principles</a> for your app. 73 </p> 74
