1 page.title=Mint finds more screen real estate gives more engagement 2 page.metaDescription=Intuit expands their Mint app to the tablet. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/intuit-mint.png 5 page.timestamp=1456340902 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/intuit-mint-icon.png" 14 height="113" /> 15 </div> 16 17 <p> 18 Intuit wanted to expand their 19 <a class="external-link" 20 href="http://play.google.com/store/apps/details?id=com.mint">Mint.com 21 Personal Finance</a> offering for mobile by including a version optimized for 22 Android tablets. However, they knew that taking the layout that worked for 23 phones and simply showing an enlarged version wouldnt take full advantage of 24 the opportunities that tablets afford. 25 </p> 26 27 <h3>What they did</h3> 28 29 <p> 30 Following the Tablet Quality guidelines, the Intuit team updated Mint to 31 target 7- to 10-inch tablets, in addition to phones. We knew we had a lot 32 more real estate, and we wanted to provide a more immersive experience for 33 our users said Ken Sun, Intuit Group Product Manager for Mint. 34 </p> 35 36 <h3>Results</h3> 37 38 <div class="figure" style="width:380px"> 39 <img 40 src="{@docRoot}images/distribute/stories/intuit-mint-screenshot.png" 41 srcset= 42 "{@docRoot}images/distribute/stories/intuit-mint-screenshot.png 1x 43 {@docRoot}images/distribute/stories/intuit-mint-screenshot_2x.png 2x"> 44 <p class="img-caption"> 45 Mint used the extra screen area on tablets to offer quick access to 46 additional tools and information 47 </p> 48 </div> 49 50 <p> 51 Intuits Mint app, which has a 4-star rating on Google Play, brings a number 52 of features to Android tablets that arent available for phones. These include 53 a more visual presentation of personal financial data: a change that has 54 contributed to <b>much higher user engagement</b>. 55 </p> 56 57 <p> 58 For example, 50 percent more Android tablet users have Mint sessions of <b> 59 five minutes or longer</b> than they do on phones. 60 </p> 61 62 <p> 63 Intuit also noted that customer budget operations (view, edit, drill-down, 64 and others) are <b>seven times higher on Android tablets</b> than they are on 65 phones. 66 </p> 67 68 <p> 69 Ken noted that Weve found that phone usage is indicative of a customers 70 regular financial check-in, while tablet usage points towards more analysis 71 and interaction with that customers personal financial data. This is the 72 sort of immersive engagement experience we were looking for; the tablet and 73 phone apps serve as great complements to each other." 74 </p> 75 76 <h3>Get started</h3> 77 78 <p> 79 Find out more about creating a tablet version of your app by reviewing the 80 <a href="http://developer.android.com/distribute/essentials/quality/tablets.html"> 81 Tablet App Quality</a> guidelines and growing your user base. 82 </p> 83
