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      1 page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth
      2 page.metaDescription=Segundamano developed Android app to increase potential for growth.
      3 page.tags="developerstory", "apps", "googleplay"
      4 page.image=images/cards/distribute/stories/segundamano.png
      5 page.timestamp=1468901832
      6 
      7 @jd:body
      8 
      9 <div class="figure" style="width:113px">
     10   <img src="{@docRoot}images/distribute/stories/segundamano-icon.png" height=
     11   "113">
     12 </div>
     13 
     14 <h3>
     15   Background
     16 </h3>
     17 
     18 <p>
     19   <a class="external-link" href=
     20   "https://play.google.com/store/apps/details?id=mx.segundamano.android">Segundamano</a>
     21   is a leading shopping application in Mexico for second-hand products. They
     22   started by placing classified ads in newspapers, progressed to desktop, and
     23   over the past year have seen significant growth in mobile, which now accounts
     24   for 70% of their business. They have also seen <strong>270% year-over-year
     25   growth on the Android platform alone</strong>.
     26 </p>
     27 
     28 <h3>
     29   What they did
     30 </h3>
     31 
     32 <p>
     33   Segundamano shifted focus to mobile with their Android app because of the
     34   high potential for growth. From July 2015 to January 2016, they saw an
     35   increase of 55% in the number of classified ads on Android, higher than any
     36   other platform. To leverage this momentum, Segundamano implemented two new
     37   features on Android: premium offers and push notifications. Segundamano also
     38   decided to implement material design in order to improve the in-app
     39   experience and streamline the sales process for users.
     40 </p>
     41 
     42 <h3>
     43   Results
     44 </h3>
     45 
     46 <p>
     47   Following Segundamanos enhancements to the user experience, they've seen an
     48   increase in their star rating, a 4.7% lift in monthly active users, and a 7%
     49   increase in sales of premium listings. Additionally, year-to-date, their
     50   <strong>installs are over seven times higher on Android than on other
     51   platforms</strong>.
     52 </p>
     53 
     54 <h3>
     55   Get started
     56 </h3>
     57 
     58 <p>
     59   Learn more about simplifying your in-app experience with <a href=
     60   "{@docRoot}guide/topics/ui/notifiers/notifications.html">Notifications</a>
     61   and the <a href="{@docRoot}design/material/index.html">material design
     62   guidelines</a>.
     63 </p>