1 page.title=Glu improves player lifetime value with Google Play games services sign-in 2 page.metaDescription=With the release of their game Deer Hunter 2014, leading developer and publisher Glu Mobile found that Google Play games services helped improve the user experience leading to increased player happiness. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/glu-dh.jpg 5 timestamp=1456787470 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/glu-dh-icon.jpg" height="113" 14 srcset="{@docRoot}images/distribute/stories/glu-dh-icon.jpg 1x, 15 {@docRoot}images/distribute/stories/glu-dh-icon_2x.jpg 2x" /> 16 </div> 17 18 <p> 19 With the release of their game <a href= 20 "https://play.google.com/store/apps/details?id=com.glu.deerhunt2" class= 21 "external-link">Deer Hunter 2014</a>, leading developer and publisher Glu 22 Mobile found that Google Play games services helped improve the user 23 experience leading to increased player happiness. These happy players then 24 tended to play longer and have a higher <em>lifetime value (LTV)</em>. 25 </p> 26 27 28 <h3>What they did</h3> 29 30 <p> 31 Glu implemented Google Play games services sign-in as part of Deer Hunter 32 2014. Users were given the option to auto sign-in and, for those that didnt 33 take that option, sign-in was displayed prominently on the games home 34 screen. 35 </p> 36 37 <p> 38 For users who were signed in, Glu offered leaderboards and achievements, 39 found through easily recognizable and accessible icons on the games home 40 screen. Achievements were customized to fit the flow of the game, with the 41 degree of progress displayed to keep players motivated. Multiple leaderboards 42 were provided to engage players through different goals; with friends-only 43 leaderboards, in addition to the public ones, to keep the experience social. 44 </p> 45 46 <h3>Results</h3> 47 48 <div class="figure" style="width:380px"> 49 <img src="{@docRoot}images/distribute/stories/glu-dh-screenshot.png" 50 width="380" 51 srcset="{@docRoot}images/distribute/stories/glu-dh-screenshot.png 1x, 52 {@docRoot}images/distribute/stories/glu-dh-screenshot_2x.png 2x"> 53 <p class="img-caption"> 54 Games services features shown with easily recognizable icons after 55 user signs in 56 </p> 57 </div> 58 59 <p> 60 Overall, Glu found that Google Play games services helped identify 61 high-quality players, improve segmentation and user targeting. 62 </p> 63 64 <p> 65 The results from Deer Hunter 2014 showed that sessions per user and lifetime 66 value were positively correlated with Google Play games sign-ins: signed-in 67 users reported engagement at 62 percent higher and average LTV 211 percent 68 higher than users who didnt sign-in. 69 </p> 70 71 <p> 72 This success also supported the guidelines for Google Play games services 73 integrations: make them highly visible, customized, achievable, and 74 incentivized. 75 </p> 76
