1 page.title=Kongregate increases Global Assault installs by 92 percent with Store Listing Experiments 2 page.metaDescription=Kongregate decided to use Store Listing Experiments to see if different artwork could impact the installs of their game Global Assault. They found that icons illustrating dynamic game play drove more installs from the store listing page than their existing icon. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/kongregate-global-assault.jpg 5 page.timestamp=1456431511 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img 14 src="{@docRoot}images/distribute/stories/kongregate-global-assault-icon.png" 15 height="113" /> 16 </div> 17 18 <p> 19 <a class="external-link" 20 href="https://play.google.com/store/apps/details?id=com.kongregate.mobile.globalassault.google"> 21 Global Assault</a> is a free-to-play, 3D strategy RPG developed and produced 22 by Kongregate that was released in November 2014. Kongregate decided to use 23 <a class="external-link" 24 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 25 Store Listing Experiments</a> to see if different artwork could impact their 26 installs. They found that icons illustrating dynamic game play drove more 27 installs from the store listing page than their existing icon. 28 </p> 29 30 <h3>What they did</h3> 31 32 <p> 33 <a class="external-link" 34 href="https://play.google.com/store/apps/developer?id=Kongregate"> 35 Kongregate</a> used a global store listing experiment in the Google Play 36 Developer Console to test three new icons. From previous internal tests, they 37 believed that their existing icon, the control, would perform best in terms of 38 installs. 39 </p> 40 41 <h3>Results</h3> 42 43 <p> 44 The results showed that one new icon, the Chopper variant, outperformed the 45 control group by 92 percent in terms of installs. Based on these findings, 46 Kongregate changed Global Assaults icon on Google Play to the Chopper 47 image. 48 </p> 49 50 51 <img 52 src="{@docRoot}images/distribute/stories/kongregate-global-assault-screenshot.png" 53 srcset= 54 "{@docRoot}images/distribute/stories/kongregate-global-assault-screenshot.png 1x 55 {@docRoot}images/distribute/stories/kongregate-global-assault-screenshot_2x.png 2x"> 56 <p class="img-caption"> 57 Beautifully designed achievements badges encourage unlock 58 </p> 59 60 61 <p> 62 Jeff Gurian, Senior Marketing Director at Kongregate commented that as a 63 publisher we are responsible for handling the marketing spend of our 64 developers. If we can improve conversion rates through art or graphics by even 65 0.5% it is extremely valuable to us and the Store Listing Experiment tool 66 gives us the data we need to make those decisions. 67 </p> 68 69 <h3>Get started</h3> 70 71 <p> 72 Learn how to run 73 <a class="external-link" 74 href="https://support.google.com/googleplay/android-developer/answer/6227309"> 75 Store Listing Experiments</a> and read our best practices for 76 <a href="https://developer.android.com/distribute/users/experiments.html"> 77 running successful experiments</a>. 78 </p> 79
