1 page.title=Witch Puzzle Achieves 98% of International Installs on Android 2 page.metaDescription=Witch Puzzle localized their app into 12 languages. 3 page.tags="developerstory", "games", "googleplay" 4 page.image=images/cards/distribute/stories/witch-puzzle.png 5 page.timestamp=1468901832 6 7 @jd:body 8 9 10 <div class="figure"> 11 <img src="{@docRoot}images/distribute/stories/witch-puzzle-icon.png" 12 width="113"> 13 </div> 14 15 <h3> 16 Background 17 </h3> 18 19 <p> 20 Located in So Paulo, Brazil, <a class="external-link" href= 21 "https://play.google.com/store/apps/dev?id=8995071809141037139">Upbeat 22 Games</a> is an indie game developer with a mission to build fun and easy 23 games that anyone can play. As a small team, the Upbeat crew reacted quickly 24 to their games growing installs in Asian countries, and is now seeing strong 25 international growth with their game <a class="external-link" href= 26 "https://play.google.com/store/apps/details?id=com.upbeatgames.witchpuzzle">Witch 27 Puzzle</a>. 28 </p> 29 30 <h3> 31 What they did 32 </h3> 33 34 <p> 35 After noticing that Witch Puzzle was gaining traction throughout Asia, Upbeat 36 localized their game into 12 languages, prioritizing countries with an 37 existing user base and high gross national income (GNI). This led to a direct 38 increase in installs. 39 </p> 40 41 <div class="figure"> 42 <img src="{@docRoot}images/distribute/stories/japanese-witch-puzzle.png" 43 width="214"> 44 <p class="img-caption"> 45 Japanese version of Witch Puzzle 46 </p> 47 </div> 48 49 <h3> 50 Results 51 </h3> 52 53 <p> 54 In the last three months, 98% of our international installs for Witch Puzzle 55 came from Android, said Vinicius Sormani Heimbeck, Upbeats founder. Upbeat 56 applied these learnings across their portfolio of games. Now, <strong>75% of 57 their portfolios revenue is driven by Android</strong>. 58 </p> 59 60 <h3> 61 Get started 62 </h3> 63 64 <p> 65 Use the <a href= 66 "{@docRoot}distribute/tools/localization-checklist.html">Localization 67 Checklist</a> to learn more about tailoring your app for different markets to 68 drive installs and revenue, and to create a better overall user experience. 69 </p> 70
