1 page.title=Brand Guidelines 2 page.image=/assets/images/resource-card-default-android.jpg 3 page.metaDescription=Guidelines and downloads for the Android and Google Play brands. 4 page.tags="brand, bugdroid, assets" 5 6 @jd:body 7 8 <p>We encourage you to use the Android brand with your Android app 9 promotional materials. You can use the icons and other assets on this page 10 provided that you follow the guidelines.</p> 11 12 <p>Use of the Android or Google Play brands must be reviewed by the Android 13 Partner Marketing team. Use the <a 14 href="https://support.google.com/googleplay/contact/brand_developer">Android and Google Play Brand Permissions Inquiry form</a> to submit your 15 marketing for review.</p> 16 17 <p> 18 If you need Google Play badges or guidelines, please see the 19 <a href="https://play.google.com/intl/en_us/badges/">Google Play Badge</a> page. 20 </p> 21 22 23 <h2 id="brand-android">Android</h2> 24 25 <p>The following are guidelines for the Android brand 26 and related assets.</p> 27 28 29 <h4 style="clear:right">Android in text</h4> 30 31 <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px"> 32 <img alt="" src="{@docRoot}images/brand/mediaplayer.png"> 33 </div> 34 <ul> 35 <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> 36 <li>Android should always be capitalized and is never plural or possessive.</li> 37 <li>"Android" cannot be used in names of applications or accessory products, 38 including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android". 39 <ul> 40 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> 41 <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> 42 </ul> 43 <p>If used with your logo, "for Android" should be no larger than 90% of your logos size. 44 First instance of this use should be followed by a TM symbol, "for Android™".</p> 45 </li> 46 <li>"Android TV", "Android Wear" and "Android Auto" may only be used to identify or market 47 products or services with prior approval. Use "for Android" or "with Android" for all 48 other Android-based products 49 <ul> 50 <li><span style="color:red">Incorrect</span>: "Android TV Streaming Stick", 51 "Streaming Stick with Android TV"</li> 52 <li><span style="color:green">Correct</span>: "Streaming Stick with Android"</li> 53 </ul> 54 <p>If used with your logo, "for Android" or "with Android" should be no larger than 90% of 55 your logos size. First instance of this use should be followed by a TM symbol, 56 "for Android™".</p> 57 </li> 58 <li>Android may be used as a descriptor, as long as it is followed by a 59 proper generic term. (Think of "Android" as a term used in place of 60 "the Android platform.") 61 <ul> 62 <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> 63 <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> 64 </ul> 65 </li> 66 </ul> 67 68 <p>Any use of the Android name needs to include this 69 attribution in your communication:</p> 70 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 71 72 73 <h4>Android robot</h4> 74 75 <div style="float:right;width:200px;margin-left:30px"> 76 <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png" 77 style="margin-left:50px"> 78 <p style="text-align:center"> 79 <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> | 80 <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br> 81 <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> 82 </div> 83 84 <p>The Android robot can be used, reproduced, and modified freely in marketing 85 communications. The color value for print is PMS 376C and the online hex 86 color is <span style="color:#A4C639">#A4C639</span>.</p> 87 88 <p>When using the Android Robot or any modification of it, proper attribution is 89 required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative 90 Commons Attribution 3.0</a> license:</p> 91 92 <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and 93 used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote> 94 95 <p>You may not file trademark applications incorporating the Android robot 96 logo or derivatives thereof within your company logo or business name. We 97 want to ensure that the Android robot remains available for all to use.</p> 98 99 100 <h4 style="clear:right">Android logo</h4> 101 102 <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> 103 <img alt="" src="{@docRoot}images/brand/android_logo_no.png"> 104 </div> 105 106 <p>The Android logo may not be used.</p> 107 108 <p>The custom typeface may not be used.</p> 109 110 111 <h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2> 112 113 <p>Use the <a 114 href="https://support.google.com/googleplay/contact/brand_developer">Android 115 and Google Play Brand Permissions Inquiry form</a> to submit any marketing 116 reviews or brand inquires. Typical response time is at least one week.</p> 117
