1 page.title=Brand Guidelines 2 @jd:body 3 4 <!-- 5 Copyright 2014 The Android Open Source Project 6 7 Licensed under the Apache License, Version 2.0 (the "License"); 8 you may not use this file except in compliance with the License. 9 You may obtain a copy of the License at 10 11 http://www.apache.org/licenses/LICENSE-2.0 12 13 Unless required by applicable law or agreed to in writing, software 14 distributed under the License is distributed on an "AS IS" BASIS, 15 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 16 See the License for the specific language governing permissions and 17 limitations under the License. 18 --> 19 <div id="qv-wrapper"> 20 <div id="qv"> 21 <h2>In this document</h2> 22 <ol id="auto-toc"> 23 </ol> 24 </div> 25 </div> 26 27 <p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png" 28 alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, 29 the "Google Play" brand and other trademarks are property of Google Inc. and 30 thus not part of the assets we make available through the Android Open Source 31 Project.</p> 32 33 <p> 34 If you are interested in using these brands to indicate their association with your 35 device, you should adhere to the guidelines on this page. Please note, these 36 guidelines correspond to and complement the <a 37 href="http://developer.android.com/distribute/tools/promote/brand.html">Brand 38 Guidelines for Android App Developers</a> and <a 39 href="http://www.google.com/permissions/">Google Brand Permissions</a>. 40 </p> 41 42 <h2 id="brand-android">Android</h2> 43 44 <p>Here are manufacturer guidelines for the Android brand and related 45 assets.</p> 46 47 <h3 id="text-android" style="clear:right">Android in text</h3> 48 <ul> 49 <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> 50 <li>"Android" should always be capitalized and is never plural or possessive.</li> 51 <li>The use of Android on hardware, packaging or marketing materials of a 52 device is restricted to <a 53 href="{@docRoot}compatibility/index.html">Android-compatible</a> devices 54 only.</li> 55 <li>Android should never be used in the name of your product or as 56 the primary or dominant mark on your packaging or device.</li> 57 <li>"Android should be used only as a term to refer to the operating 58 system (OS) of your device. If you are unsure whether your use meets our 59 guidelines, please follow this simple test: If you can replace "Android" with 60 "the Android platform" and the text still makes sense, then you may use this 61 term. 62 <ul> 63 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 64 <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> 65 </ul> 66 </li> 67 <li>You may use with Android in plain black text with your logo. 68 If used with your logo, "with Android" should be no larger than 90% of your logos size. 69 First or most prominent instance of this use should be followed by a 70 ™ symbol.</li> 71 <li>Android may be used <em>only as a descriptor</em>, as long as it is 72 followed by a proper generic term. It cannot be framed as the product name or 73 brand of your device. 74 <ul> 75 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 76 <li><span style="color:green">Correct</span>: "Android mobile device"</li> 77 </ul> 78 79 <p><strong>Any use of the Android name needs to include this attribution in your 80 communication</strong>:</p> 81 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 82 83 <p>Here are acceptable examples:</p> 84 <img src="images/JB-TM-example.png" alt="Jelly Bean trademark example" /> 85 <img src="images/8100-TM-example.png" alt="8100 series trademark example" /> 86 <p>And one unacceptable example:</p> 87 <img src="images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> 88 </li> 89 </ul> 90 91 <div style="float:right;width:200px;margin-left:30px"> 92 <img alt="" src="images/Android_Robot_100.png" 93 style="margin-left:50px"> 94 <p style="text-align:center"> 95 <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a> | 96 <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> 97 <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> 98 <img alt="" src="images/No_PeaceBot_200.jpg"> 99 </div> 100 101 <h3 id="robot-android">Android robot</h3> 102 103 <p>The Android robot can be used, reproduced, and modified freely in marketing 104 communications with proper attribution. See the <a 105 href="http://developer.android.com/distribute/tools/promote/brand.html">App Developers Brand 106 Guidelines</a> and the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons license</a> 107 for additional details.</p> 108 109 <p style="padding-top: 70px">The Android Peace Robot or any variation of the Android Peace Robot 110 (with peace sign) may not be used in partner marketing.</p> 111 112 <h3 id="logo-android" style="clear:right">Android logo</h3> 113 114 <div style="float:right;width:250px;margin-left:30px;margin-top:-10px"> 115 <img alt="No Logo" src="images/android_logo_new_crossed_out.png"> 116 <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png"> 117 </div> 118 119 <p>Unless expressly authorized by Google through written agreement, the Android 120 logo and custom typeface may not be used. Nor can these images be used with the 121 Android robot.</p> 122 123 <h2 style="padding-top:50px" id="brand-google_play">Google Play</h2> 124 125 <p>Use of the Google Play name and the Google Play Store icon on the 126 packaging of the hardware, marketing materials of the hardware, or the hardware 127 itself is allowed only on devices <a 128 href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed to access Google Play</a>.</p> 129 130 <p>See the <a 131 href="https://support.google.com/googleplay/answer/1727131">Supported 132 devices</a> list for devices licensed to use Google Play.</p> 133 134 <h2 id="Questions">Questions</h2> 135 136 <p>For additional brand usage information, please contact our Android Partner 137 Marketing team by submitting the <a 138 href="https://support.google.com/googleplay/contact/brand_developer">Partner 139 Brand Inquiry Form</a>.</p> 140
