1 page.title=drupe Launches Android First and Finds Global Success with Beta Testing 2 page.metaDescription=Drupe uses beta testing to increase its global reach. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/drupe.jpg 5 page.timestamp=1468901832 6 7 @jd:body 8 9 <div class="figure"> 10 <img src="{@docRoot}images/distribute/stories/drupe-icon.png" /> 11 </div> 12 13 <h3> 14 Background 15 </h3> 16 17 <p> 18 In 2015, <a class="external-link" href= 19 "https://play.google.com/store/apps/dev?id=8486231504544197967"> 20 drupe mobile</a>, founded by Assaf Ziv and Barak Witkowski, launched the 21 <a class="external-link" href= 22 "https://play.google.com/store/apps/details?id=mobi.drupe.app">drupe app</a> 23 on Android first. With a unique, people-first approach, their communications 24 app is focused on reinventing the way people use their phone to do basic 25 actions. By constantly improving and expanding their cross-app 26 functionality, the app is used globally and was recently awarded Google 27 Plays Editors Choice recognition. 28 </p> 29 30 <h3> 31 What they did 32 </h3> 33 34 <dl> 35 <dt><strong>Android openness</strong></dt> 36 <dd>From the start, drupe knew Android was their ideal mobile platform. 37 <em>"Thanks to the openness of the system, we can build a truly native 38 experience on Android. The real way to supply a people-centric experience 39 requires such an openness, not always existing on other platforms,"</em> 40 said Barak Witkowski, co-founder and CEO of drupe. Key to their innovative 41 approach, drupe uses the current context of the user to show them the 42 right contacts and actions to optimize the drupe experience.</dd> 43 44 <div class="figure"> 45 <img src="{@docRoot}images/distribute/stories/drupe-screenshot.png"> 46 </div> 47 48 <dt><strong>Beta testing</strong></dt> 49 <dd>They have a large community of 20,000 <em>druper</em> beta users on 50 Android, which has been critical to their success. To minimize risk and seek 51 feedback from valued users, the team built beta testing into their regular 52 development process. By having a dialogue with users worldwide, they are able 53 to gauge interest in new app versions, collect feature requests, and more. 54 This has helped the team achieve a 99.7% crash-free user ratio, as well 55 as verify new versions in real-life scenarios, on various devices, before 56 full launch.</dd> 57 58 <dt><strong>Going global</strong></dt> 59 <dd>With initial focus on building a high quality app, drupe then set out 60 to take advantage of Androids global scale. Key to their international 61 growth, the app is now translated in 17 languages, and the store listing 62 page is available in 28 languages. This led to an increase in conversion 63 and retention rates. Additionally, when entering India, the team noticed 64 several user reviews requesting integration with a specific messaging app 65 widely used in the Indian market. Through a combination of this integration, 66 adding Hindi language translation, and other new features, drupe saw improved 67 performance. In six months, <strong>daily active users increased 300%, and 68 actions per average daily user increased 25% in the Indian 69 market</strong>.</dd> 70 </dl> 71 72 <h3> 73 Results 74 </h3> 75 76 <p> 77 Drupes focus on innovation and building a truly contextual and intuitive 78 app proved to be a model of success for attaining growth in both engagement 79 and new global reach. The team has continued to increase its relevance 80 through feedback loops and feature adoptions. <strong>This has led to 700% 81 growth in daily active users, and 550% growth in number of interactions 82 triggered via drupe</strong> in the past six months. The team is focused on 83 enhancing their recommendation engine to add even more contextual abilities 84 for their users while continuing to grow a successful business on Google 85 Play. 86 </p> 87 88 <h3> 89 Get started 90 </h3> 91 92 <p> 93 Learn more about 94 <a href="{@docRoot}distribute/engage/beta.html">beta testing</a> 95 and find out how to 96 <a href="{@docRoot}distribute/tools/localization-checklist.html"> 97 localize your app</a> to create a high-quality experience for global users. 98 </p>
