1 page.title=Expressen Sport App Improves Content Engagement with New Onboarding and Navigation 2 page.metaDescription=Expressen enhances their Sport app. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/expressen-sport.png 5 page.timestamp=null 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure"> 13 <img src="{@docRoot}images/distribute/stories/expressen-icon.png" /> 14 </div> 15 16 <p> 17 In January 2016, 18 <a class="external-link" href="https://play.google.com/store/apps/details?id=se.expressen.launcher&hl=en"> 19 Expressen</a> launched a new sports app to reach sports enthusiasts directly 20 and to better optimize the app for sports content. They decided to analyze 21 users' behavior by looking at user paths in existing sports content, 22 combined with user research and testing various prototypes with real users. 23 They found that readers have different needs and preferences. For example, 24 some people like a specific sport, league, or player that others have no 25 interest in. Following these results, they integrated two main changes to 26 increase appeal to different types of readers. 27 </p> 28 29 <h3>What they did</h3> 30 31 <p> 32 Expressen introduced a new onboarding flow that allows users to select the 33 type of push notifications they want to subscribe to. They also implemented 34 contextual navigation where the top header navigational links change, 35 showing the most relevant links to the reader at that moment in time. For 36 example, if you're reading about football, relevant links about that sport 37 are displayed. 38 </p> 39 40 <h3>Results</h3> 41 42 <p> 43 After the new release of the app, <strong>results showed a higher opt-in 44 rate for push notifications in the Sport app (+16.9%)</strong> compared to 45 their main app, and content consumption increased +7% for page views and 46 +8.3% for video views. 47 </p> 48 49 <h3>Get started</h3> 50 51 <p> 52 Learn more about the 53 <a href="https://developer.android.com/training/tv/playback/onboarding.html?hl=mk"> 54 user onboarding flow</a> and find out how to 55 <a href="https://developer.android.com/design/patterns/navigation.html"> 56 implement contextual navigation</a>. 57 </p>
