1 page.title=SayHi Chat grows installs and user engagement with App Translation Service 2 page.metaDescription=The SayHi team used details from Google Analytics, the DAU and user growth numbers, to identify several candidate languages for new translations. 3 page.tags="developerstory", "apps", "googleplay" 4 page.image=images/cards/distribute/stories/sayhichat.jpg 5 page.timestamp=1454440882 6 7 @jd:body 8 9 10 <h3>Background</h3> 11 12 <div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/sayhichat-icon.png" 14 height="113" /> 15 </div> 16 17 <p> 18 The <a class="external-link" 19 href="https://play.google.com/store/apps/details?id=com.unearby.sayhi"> 20 SayHi Chat app</a>, a social app to help its users find people nearby, was 21 first released in Japanese, Chinese, and English. It soon became one of the 22 most popular apps in Japan, Hong Kong, and Taiwan. 23 </p> 24 25 26 <h3>What they did</h3> 27 28 <p> 29 The SayHi team realized that the global growth of SayHi was being restricted 30 by the limited number of languages in which the app was available. Using 31 details from Google Analytics, the DAU and user growth numbers, the SayHi team 32 identified several candidate languages for new translations. After looking at 33 the total of Android and iOS users in each market, they settled on a list of 34 13 additional languages. They then engaged the App Translation Service through 35 the Google Play Developer Console to complete the translations. 36 </p> 37 38 <h3>Results</h3> 39 40 <div class="figure" style="width:194px"> 41 <img width="194" 42 src="{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg" 43 srcset= 44 "{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg 1x 45 {@docRoot}images/distribute/stories/sayhichat-screenshot_2x.jpg 2x"> 46 <p class="img-caption"> 47 Arabic version of SayHi Chat 48 </p> 49 </div> 50 51 <p> 52 SayHi launched in its new languages in August 2013 and immediately saw a 120 53 percent increase in install rates. In addition, the app entered the Top 10 54 apps rankings in countries including Poland and Italy. 55 </p> 56 57 <p> 58 Notably, they also saw steady growth in Spain after replacing their previous 59 non-professional Spanish translation with a professional one produced by the 60 App Translation Service. 61 </p> 62 63 <p> 64 There was also an increase of about 20 percent in revenue and around a 50 65 percent increase in User Reviews in the new languages. 66 </p> 67 68 <p> 69 Yan Shi, senior developer at SayHi, says The App Translation Service is 70 really easy to use and the completion time for translation requests is very 71 good. 72 </p> 73 74 <h3>Get started</h3> 75 76 <p> 77 Find out more about the 78 <a href="http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans"> 79 App Translation Service</a> and read the full 80 <a href="https://developer.android.com/distribute/tools/localization-checklist.html"> 81 Localization checklist</a> to simplify the process of localizing your app or 82 game for users across the globe. 83 </p> 84
