1 page.title=Brand Guidelines 2 @jd:body 3 4 <!-- 5 Copyright 2014 The Android Open Source Project 6 7 Licensed under the Apache License, Version 2.0 (the "License"); 8 you may not use this file except in compliance with the License. 9 You may obtain a copy of the License at 10 11 http://www.apache.org/licenses/LICENSE-2.0 12 13 Unless required by applicable law or agreed to in writing, software 14 distributed under the License is distributed on an "AS IS" BASIS, 15 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 16 See the License for the specific language governing permissions and 17 limitations under the License. 18 --> 19 <div id="qv-wrapper"> 20 <div id="qv"> 21 <h2>In this document</h2> 22 <ol id="auto-toc"> 23 </ol> 24 </div> 25 </div> 26 27 <p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png" 28 alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, 29 the "Google Play" brand, and other trademarks are property of Google Inc. and 30 not part of the assets available through the Android Open Source Project.</p> 31 32 <p>If you are interested in using these brands to indicate their association 33 with your device, adhere to the guidelines on this page. These guidelines 34 correspond to and complement the 35 <a href="http://developer.android.com/distribute/tools/promote/brand.html">Brand 36 Guidelines for Android App Developers</a> and 37 <a href="http://www.google.com/permissions/">Google Brand Permissions</a>.</p> 38 39 <h2 id="brand-android">Android</h2> 40 41 <p>Here are manufacturer guidelines for the Android brand and related 42 assets.</p> 43 44 <h3 id="text-android" style="clear:right">Android in text</h3> 45 <ul> 46 <li>Android™ should have a trademark symbol the first time it appears in 47 a creative.</li> 48 <li>"Android" should always be capitalized and is never plural or possessive. 49 </li> 50 <li>The use of Android on hardware, packaging or marketing materials of 51 device is restricted to 52 <a href="{@docRoot}compatibility/index.html">Android-compatible</a> devices 53 only.</li> 54 <li>Android should never be used in the name of your product or as the 55 primary or dominant mark on your packaging or device.</li> 56 <li>"Android should be used only as a term to refer to the operating system 57 (OS) of your device. If you are unsure whether your use meets our guidelines, 58 follow this simple test: If you can replace "Android" with "the Android 59 platform" and the text still makes sense, then you may use this term. 60 <ul> 61 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 62 <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> 63 </ul> 64 </li> 65 <li>You may use with Android in plain black text with your logo. If used 66 with your logo, "with Android" should be no larger than 90% of your logos 67 size. First or most prominent instance of this use should be followed by a 68 ™ symbol.</li> 69 <li>Android may be used <em>only as a descriptor</em>, as long as it is 70 followed by a proper generic term. It cannot be framed as the product name or 71 brand of your device. 72 <ul> 73 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 74 <li><span style="color:green">Correct</span>: "Android mobile device"</li> 75 </ul> 76 <p><strong>Any use of the Android name must include this attribution in your 77 communication</strong>:</p> 78 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 79 </li> 80 </ul> 81 82 <h4>Acceptable examples</h4> 83 <img src="images/JB-TM-example.png" alt="Jelly Bean trademark example" /> 84 <img src="images/8100-TM-example.png" alt="8100 series trademark example" /> 85 86 <h4>Unacceptable example</h4> 87 <img src="images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> 88 89 <h3 id="logo-android">Android logo</h3> 90 <p>Unless expressly authorized by Google through written agreement, the Android 91 logo and custom typeface may not be used (with or without the Android robot).</p> 92 <img alt="No Logo" src="images/android_logo_new_crossed_out.png"> 93 <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png"> 94 95 <h3 id="robot-android">Android robot</h3> 96 97 <div class="wrap"> 98 <div class="col-4"> 99 <img alt="android-robot" style="float:left;margin-right:10px" src="/source/images/Android_Robot_100.png"> 100 <p style="padding-top:20px"> 101 <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a><br> 102 <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> 103 <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator</a> 104 </p> 105 </div> 106 <div class="col-8"> 107 <p style="padding-top:20px">The Android robot can be used, reproduced, and 108 modified freely in marketing communications with proper attribution. For 109 details, refer to 110 <a href="http://developer.android.com/distribute/tools/promote/brand.html">App 111 Developers Brand Guidelines</a> and the 112 <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons 113 license</a>.</p> 114 </div> 115 </div> 116 117 <div class="wrap" style="padding-top:20px"> 118 <div class="col-4" style="align:center"> 119 <img alt="no-peace-robot" style="width:60%;height:60%" src="images/No_PeaceBot_200.jpg"> 120 </div> 121 <div class="col-8"> 122 <p style="padding-top:20px">The Android Peace Robot or any variation of the 123 Android Peace Robot (such as the Android robot with a peace sign) may not be 124 used in partner marketing.</p> 125 </div> 126 </div> 127 128 <div style="clear:both"></div> 129 <h2 id="brand-google_play">Google Play</h2> 130 131 <p>Use of the Google Play name and the Google Play Store icon on the 132 packaging of the hardware, marketing materials of the hardware, or the hardware 133 itself is allowed only on devices 134 <a href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed 135 to access Google Play</a>. For a list of devices licensed to use Google Play, 136 refer to 137 <a href="https://support.google.com/googleplay/answer/1727131">Supported 138 devices</a>.</p> 139 140 141 <h2>Other brands</h2> 142 <p><a href="http://www.android.com/auto/">Android Auto</a>, 143 <a href="http://www.android.com/tv/">Android TV</a>, and 144 <a href="http://www.android.com/wear/">Android Wear</a> are brands owned by 145 Google. These brands require Google proprietary software that runs on top of 146 Android and is available only through a license with Google. For information on 147 how to request a license, see 148 <a href="{@docRoot}compatibility/contact-us.html">Contact Us</a>. 149 150 <h2 id="Questions">Questions</h2> 151 152 <p>For additional brand usage information, contact the Android Partner 153 Marketing team by submitting the <a 154 href="https://support.google.com/googleplay/contact/brand_developer">Partner 155 Brand Inquiry Form</a>.</p> 156
