1 <html devsite> 2 <head> 3 <title>Brand Guidelines</title> 4 <meta name="project_path" value="/_project.yaml" /> 5 <meta name="book_path" value="/_book.yaml" /> 6 </head> 7 <body> 8 <!-- 9 Copyright 2017 The Android Open Source Project 10 11 Licensed under the Apache License, Version 2.0 (the "License"); 12 you may not use this file except in compliance with the License. 13 You may obtain a copy of the License at 14 15 http://www.apache.org/licenses/LICENSE-2.0 16 17 Unless required by applicable law or agreed to in writing, software 18 distributed under the License is distributed on an "AS IS" BASIS, 19 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 20 See the License for the specific language governing permissions and 21 limitations under the License. 22 --> 23 24 25 26 <p>The "Android" name, the <img src="/source/assets/images/sac_logo.png" 27 alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, 28 the "Google Play" brand, and other trademarks are property of Google Inc. and 29 not part of the assets available through the Android Open Source Project.</p> 30 31 <p>If you are interested in using these brands to indicate their association 32 with your device, adhere to the guidelines on this page. These guidelines 33 correspond to and complement the 34 <a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand 35 Guidelines for Android App Developers</a> and 36 <a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p> 37 38 <h2 id="brand-android">Android</h2> 39 40 <p>Here are manufacturer guidelines for the Android brand and related 41 assets.</p> 42 43 <h3 id="text-android" style="clear:right">Android in text</h3> 44 <ul> 45 <li>Android™ should have a trademark symbol the first time it appears in 46 a creative.</li> 47 <li>"Android" should always be capitalized and is never plural or possessive. 48 </li> 49 <li>The use of Android on hardware, packaging or marketing materials of 50 device is restricted to 51 <a href="/compatibility/index.html">Android-compatible</a> devices 52 only.</li> 53 <li>Android should never be used in the name of your product or as the 54 primary or dominant mark on your packaging or device.</li> 55 <li>"Android should be used only as a term to refer to the operating system 56 (OS) of your device. If you are unsure whether your use meets our guidelines, 57 follow this simple test: If you can replace "Android" with "the Android 58 platform" and the text still makes sense, then you may use this term. 59 <ul> 60 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 61 <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> 62 </ul> 63 </li> 64 <li>You may use with Android in plain black text with your logo. If used 65 with your logo, "with Android" should be no larger than 90% of your logos 66 size. First or most prominent instance of this use should be followed by a 67 ™ symbol.</li> 68 <li>Android may be used <em>only as a descriptor</em>, as long as it is 69 followed by a proper generic term. It cannot be framed as the product name or 70 brand of your device. 71 <ul> 72 <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> 73 <li><span style="color:green">Correct</span>: "Android mobile device"</li> 74 </ul> 75 <p><strong>Any use of the Android name must include this attribution in your 76 communication</strong>:</p> 77 <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> 78 </li> 79 </ul> 80 81 <h4>Acceptable examples</h4> 82 <img src="images/JB-TM-example.png" alt="Jelly Bean trademark example" /> 83 <img src="images/8100-TM-example.png" alt="8100 series trademark example" /> 84 85 <h4>Unacceptable example</h4> 86 <img src="images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> 87 88 <h3 id="logo-android">Android logo</h3> 89 <p>Unless expressly authorized by Google through written agreement, the Android 90 logo and custom typeface may not be used (with or without the Android robot).</p> 91 <img alt="No Logo" src="images/android_logo_new_crossed_out.png"> 92 <img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png"> 93 94 <h3 id="robot-android">Android robot</h3> 95 96 <div class="wrap"> 97 <div class="col-4"> 98 <img alt="android-robot" style="float:left;margin-right:10px" src="/source/images/Android_Robot_100.png"> 99 <p style="padding-top:20px"> 100 <a href="https://developer.android.com/images/brand/Android_Robot_100.png">100x118</a><br> 101 <a href="https://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> 102 <a href="https://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator</a> 103 </p> 104 </div> 105 <div class="col-8"> 106 <p style="padding-top:20px">The Android robot can be used, reproduced, and 107 modified freely in marketing communications with proper attribution. For 108 details, refer to 109 <a href="https://developer.android.com/distribute/tools/promote/brand.html">App 110 Developers Brand Guidelines</a> and the 111 <a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons 112 license</a>.</p> 113 </div> 114 </div> 115 116 <div class="wrap" style="padding-top:20px"> 117 <div class="col-4" style="align:center"> 118 <img alt="no-peace-robot" style="width:30%;height:30%" src="images/No_PeaceBot_200.jpg"> 119 </div> 120 <div class="col-8"> 121 <p style="padding-top:20px">The Android Peace Robot or any variation of the 122 Android Peace Robot (such as the Android robot with a peace sign) may not be 123 used in partner marketing.</p> 124 </div> 125 </div> 126 127 <div style="clear:both"></div> 128 <h2 id="brand-google_play">Google Play</h2> 129 130 <p>Use of the Google Play name and the Google Play Store icon on the 131 packaging of the hardware, marketing materials of the hardware, or the hardware 132 itself is allowed only on devices 133 <a href="/source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed 134 to access Google Play</a>. For a list of devices licensed to use Google Play, 135 refer to 136 <a href="https://support.google.com/googleplay/answer/1727131">Supported 137 devices</a>.</p> 138 139 140 <h2>Other brands</h2> 141 <p><a href="https://www.android.com/auto/">Android Auto</a>, 142 <a href="https://www.android.com/tv/">Android TV</a>, and 143 <a href="https://www.android.com/wear/">Android Wear</a> are brands owned by 144 Google. These brands require Google proprietary software that runs on top of 145 Android and is available only through a license with Google. For information on 146 how to request a license, see 147 <a href="/compatibility/contact-us.html">Contact Us</a>. 148 149 <h2 id="Questions">Questions</h2> 150 151 <p>For additional brand usage information, contact the Android Partner 152 Marketing team by submitting the <a 153 href="https://support.google.com/googleplay/contact/brand_developer">Partner 154 Brand Inquiry Form</a>.</p> 155 156 </body> 157 </html> 158
